BioCell Technology unveils collagen matrix in sensory ingestible supplements for beauty and joint health
BioCell Technology has introduced BioCell Collagen ERP (Extra Refined Palatable), a collagen ingredient for sensory delivery formats like gummies, lozenges and chewables.
The company designed the solution to provide the same naturally occurring matrix of hydrolyzed collagen type II peptides, chondroitin sulfate and hyaluronic acid found in BioCell Collagen.
BioCell Collagen addresses the degradation of connective tissue and the associated age-related loss of their structurally essential molecules. It is a clinically tested branded dietary ingredient that claims to promote active joints, youthful-looking skin and healthy connective tissues.
“We are introducing BioCell Collagen ERP to support our customers seeking to reach consumers who prefer taking supplements in a non-pill format,” says Mo Ishaq, CEO of BioCell Technology.
“We’ve invested in an advanced refining process that delivers BioCell Collagen ERP as a fine white to off-white powder with a natural and neutral taste that can support a range of wide product flavors without interfering in the intended product taste,” he details.
“This process produces a smooth and easy texture for BioCell Collagen ERP to contribute to the pleasurable palate experience of sensory delivery formats like gummies.”
Highly absorbable matrix form
The company cites more than a decade of research, including human clinical trials, claiming that BioCell Collagen can significantly combat visible signs of skin aging, such as wrinkles, fine lines and crow’s feet while providing internal support for healthy connective tissues and joints.
BioCell Collagen is delivered in a highly absorbable matrix form. “BioCell Collagen ERP arrives just as new market research shows collagen is rising as a key entry and purchase motivation point for consumers in the supplement market,” says the brand.
“Our new research shows that skin health continues to be a priority for consumers to purchase and take dietary supplements – that places collagen as a leading ingredient on a top health concern that motivates consumers to engage with the supplement market,” says Len Monheit, CEO of the Collagen Stewardship Alliance, part of the Industry Transparency Center, which issued their 2024 Insights on Collagen Users in June.
“Our 2024 survey also shows that joint health and concerns over joint discomfort have moved up as a top health concern motivator for supplement purchase. This new data signals increasing growth opportunities for joint health supplement-makers where collagen again plays a starring role.”
In other ingestible beauty launches, MD Logic Health recently introduced Chocolate Collagen, a bovine collagen supplement formulated as a powdered sweet beverage. The brand highlights its ingredients supporting hair, skin, nails, joints and overall wellness with ingredients backed by scientific research, including patented Solugel bioactive peptides.
Meanwhile, Beautycore launched its ingestible beauty supplement brand developed by Montecito Innovation Labs, a health and beauty consumer brand incubator. The acid-resistant veggie capsules are packed with a proprietary blend of 20 billion CFU probiotics and a blend of fermented vitamins.
