Arla Targets Mainstream Sports Nutrition Market With More Whey Hydrolysates Products
25 Jan 2017 --- Arla Foods Ingredients has unveiled a new generation of whey hydrolysates that they hope will take these “gold standard” proteins into the mainstream sports nutrition market for the first time.
Whey hydrolysates are premium proteins that have been finely chopped – or ‘pre-digested’ – so they are absorbed more quickly by the body than standard proteins. This ensures they get to work faster on helping the muscles recover after exercise.
Arla Foods Ingredients has led the way in hydrolysates for years, having launched Lacprodan HYDRO.365 into the sports nutrition category in 2012.
This extensively hydrolysed whey protein ingredient ensures rapid delivery of amino acids to the muscles to reduce recovery times from days to just hours. It is positioned to appeal to core sports nutrition users such as elite athletes and bodybuilders.
Now Arla Foods Ingredients has developed a portfolio of mildly hydrolysed whey protein products that are focused on delivering the benefits of hydrolysates to more consumers than ever before.
The products in the range offer all the performance and recovery benefits of hydrolysates in a cost-effective format that delivers greater application flexibility, convenience and an improved flavor profile.
Targeting casual and fitness lifestyle users of sports nutrition, the products in the new range include: Lacprodan HYDRO.clear – a mildly hydrolysed, acidified whey protein specially developed for crystal-clear beverages, Lacprodan HYDRO.milk – a mildly hydrolysed whey protein specifically designed for producing 100% whey-based milky, high protein drinks, Lacprodan HYDRO.gel – a mildly hydrolysed whey protein tailored for use in protein gels and Lacprodan HYDRO.power – a mildly hydrolysed whey protein perfected for use in powder shake applications.
“Life’s too short for slow proteins, and today’s active consumers want sports nutrition products that deliver enhanced performance and recovery benefits quickly,” says Peter Schouw Andersen, Head of Science & Sales Development at Arla Foods Ingredients.
“With these next-generation whey protein hydrolysates, it is now much easier for companies to create sports nutrition products that are highly effective, convenient to consume, competitively priced, and which taste good.”
He adds, “More and more active consumers are discovering the benefits of using sports nutrition products to help them optimize their workout programs.”
“This means the category is quickly becoming mainstream. Our new range of whey protein hydrolysates offers a straightforward way for brands to create differentiated products that deliver the benefits these consumers want.”
