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Innova Market Insights

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About the author

Innova Market Insights is a leading market intelligence firm headquartered in the Netherlands. The global research company serves the CPG sector, primarily the food and beverage, nutrition, personal care, beauty, and packaging industries. Innova tracks and analyses new product launches, emerging market trends, and consumer behavior shifts worldwide. Its AI-enhanced tools help brands anticipate market developments, uncover opportunities, and stay ahead of the competition.

Innova Market Insights's articles

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Clean label trends: European consumer insights

Across Europe, consumer demand for transparency, health, and naturality is driving the popularity of clean label products. With a growing emphasis on knowing what goes into their food, consumers are...

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Global trends in postbiotics market

Postbiotics, defined by the International Scientific Association for Probiotics and Prebiotics (ISAPP) as a preparation of inanimate microorganisms and their components that provide health benefits,...

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Supplement trends in the US

In the US, consumers are increasingly prioritizing their well-being and healthy lifestyles. Supplements play a vital role in filling nutritional gaps, supporting overall well-being and addressing...

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Global nutrition trends 2025

Nutrition is vital in promoting overall well-being, supporting physical health, and enhancing mental and emotional resilience. As consumer preferences evolve, the demand for functional foods, natural...

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