Wiley’s Finest Introduces High Potency EPA/DHA With Vitamin K2

4779c38d-27cc-420d-852c-f100548998fdarticleimage.jpg

14 Mar 2017 --- Nattopharma has announced that its visionary partner, Ohio-based Wiley’s Finest Wild Alaskan Fish Oil, is preparing to launch its Adult EPA and DHA Omega-3 formula featuring MenaQ7 Vitamin K2 as MK-7. The Adult formula is the second product from Wiley’s Finest featuring MenaQ7.                                                                        

The new product combines both 500mg of concentrated EPA and DHA Omega-3 from Alaska Pollock Fish Oil with a meaningful dosage of MenaQ7 K2 per serving (80mcg). Wiley’s opted for this dose after reviewing studies that showed MenaQ7 K2 delivered positive health benefits at just 45mcg per day.

Click to Enlarge“Playing off the fact that Vitamin K2 is both a key nutrient in this formula and the name of the second highest mountain on earth, we decided to launch this product with the campaign theme of ‘Climb the Peak of Health’. We felt it would be a fun and inspirational way to engage our valued customers and encourage them to rise to the heights of good health,” explains Wiley’s Finest CEO Sam Wiley.

Wiley’s Finest Adult EPA and DHA Omega-3 formula featuring MenaQ7 is the second Wiley’s product including NattoPharma’s clinically validated Vitamin K2 as MK-7. At last year’s Natural Products Expo West Wiley’s launched its award-winning kids liquid formula called Beginner’s DHA. 

Both the child and adult formulas are designed to support bone and cardiovascular health.

The new formula is Contents Tested and Certified by NSF International; this continues Wiley’s Finest’s commitment to exceptional quality as the only full line of Omega-3 Fish Oil supplements that are NSF certified. NSF certification ensures that products meet the dose claimed on their label and are safe from environmental contaminants. Furthermore, each Fish Oil supplement is certified by the Marine Stewardship Council to prove that the wild fish source is sustainably and responsibly caught. 

“Wiley’s insistance on using MenaQ7 Vitamin K2 as MK-7, the clinically validated and patented K2, reiterates their commitment to quality,” says Eric Anderson, senior vice president of global sales and marketing with NattoPharma, the leader in vitamin K2 research and development. “By including MenaQ7 K2 again in their latest product offering, we applaud Wiley's Finest for acknowledging that Vitamin K2 deficiency affects the majority of Western populations. Clinical studies show that Vitamin K2 is an under-consumed nutrient that is very difficult to obtain from diet alone. Wiley’s Finest products offer an important combination with supplemental EPA and DHA Omega-3 to support heart and circulatory health, while delivering bone support simultaneously, for young and now old.”

Kate Quackenbush, Director of Communications tells NutritionInsight: “MenaQ7 is currently available in products across the globe that offer almost every imaginable delivery method (capsules, tablets, melts, emulsions, chewables, liquids, powders, sprays, softgels, gummies, etc.). Our ingredient is available in wide array of dilutions and solubilities, so as part of our MenaQ7 Advance Delivery Platform, we consult with our customers to find the best solution for their desired product application.” 

“Going forward,” Quackenbush adds, “NattoPharma is very excited about the prospect of seeing MenaQ7 become a staple of functional foods. In fact, 2 studies published (Knapen MHJ, et al. J Nutr Sci. 2015; 4:e35.; Knapen MHJ et al. Euro J Clin Nutr (2016), 1-6.) confirm that yogurt and a yogurt drink were effective delivery methods for MenaQ7 Vitamin K2 as MK-7. Really, it's all about bringing our customers' visions to life.” 

Related Articles

Nutrition & Health News

A gold medal for recovery? FrieslandCampina DMV develops innovative casein isolate 

14 Feb 2018 --- FrieslandCampina DMV has introduced their latest innovation in dairy protein ingredients. Micelate Prestige has been launched this week in Europe and is a key addition to the company’s growing portfolio of Performance Nutrition solutions. 

Nutrition & Health News

“New gold standard”: Salmon with double the omega 3 content introduced in US

13 Feb 2018 --- Aquaculture producers Kvarøy and Blue Circle Foods, along with feed company BioMar, have announced the production of salmon that offers a 100 percent increase in marine omega 3 content. According to the companies involved, this farmed salmon contains one of the lowest levels of marine contaminants in the market and boasts a record-breaking fish-in, fish-out ratio of .47 to 1, setting a new “gold standard” for the aquaculture industry.

Nutrition & Health News

Immunity boosters (Part 2): Not diplomatic about immunity – Innovation, new ingredients and R&D

12 Feb 2018 --- Immune health continues to drive trends in the nutrition industry. Today, in the second part of a special report, NutritionInsight continues its in-depth look at the latest ideas in the industry in the immune health space.

Business News

Fermentalg acquires portfolio of omega 3 production patents in bid to strengthen technological position

06 Feb 2018 --- French microalgae supplier Fermentalg has acquired a portfolio of patents to reinforce its intellectual property and industrial and commercial capabilities in the field of omega 3 production. Fermentalg now owns a portfolio of five patents, some of which have already been issued in several countries, to add to its 21 families of active patents already filed. The company has also acquired a number of microalgae strains to add to its bank of over 2,000 strains which is one of the largest in the world.

Nutrition & Health News

Infant nutrition market becomes a bit more wholesome with gut-friendly organic yogurt launch

01 Feb 2018 --- Premium organic baby food brand Happy Family has launched what it says is the first-ever organic yogurt line with no added sweeteners for babies and toddlers. Designed for infants starting at six months and up to three years old, the Happy Baby and Happy Tot Whole Milk Yogurt line is made with whole milk, vitamin D and probiotics. 

More Articles
URL : http://www.nutritioninsight.com:80/news/Wileys-Finest-Introduces-High-Potency-EPADHA-With-Vitamin-K2.html