Keeping ahead of the game; latest scientific updates in Sports Nutrition & Peptan Collagen peptides
25 Oct 2023 | Rousselot
Sports Nutrition has become a key category which now reaches beyond elite athletes and hardcore sporters. New market players, increasing innovations and demand from all demographics have pushed Sports Nutrition & Active lifestyle into the mainstream. As competition increases, being able to differentiate a product has become more relevant than ever.
Join on us in this webinar to find out:
1. Consumer profiles & insights for Sports Nutrition
2. Trending formats & innovations
3. How to differentiate product innovations with Peptan collagen peptides
4. Latest scientific updates in collagen peptides & sports nutrition/active lifestyle
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Hello and welcome to today's webinar titled Keeping Ahead of the Game, Latest scientific Updates in sports, Nutrition and Peptin collagen peptides by Rousselo.
My name is Yolanda van Gaal and I'm a senior journalist at Nutrition Insights.
Nutrition Insight is a world leading B2B news and insights website published by CNS Media.
We are joined today by our expert speaker, Florencia Moreno, who is the Global Business Development Manager at Russelo Health and Nutrition, in charge of managing key health and nutrition categories.
In a short while, she will share her expertise on sports nutrition and active lifestyle developments, giving a presentation on consumer profiles and insights, trending formats and innovations, how to differentiate product innovations with Brusolo's peptin, collagen peptides, and the latest scientific updates in collagen peptides and the sports nutrition and active lifestyle category.
Before we get started, I'd like to remind our listeners that they can submit questions to our speakers through the Q&A engagement tool.
Any questions that we don't have time to respond to during today's session can be answered via email following the presentation.
The webinar will also be available on-demand on nutrition Insight.com.
A link to view the on-demand webinar will be emailed to you after its conclusion.
With that, let's begin today's webinar with our speaker's presentation before we round up with a Q&A session, and I'll hand it over to Florencia.
Hi.
Thank you for that introduction, Yolanda, and thank you everyone for joining.
So, as you know, our topic today is how can we keep ahead of the game, including the latest scientific updates in sports nutrition and peptide collagen peptides.
Now, before we begin with the new science, application, market trends, and so on, I want to share something quite quirky I found online.
So I went, online with Chad GPT and I asked her to describe me a little bit of sports nutrition in an unconventional way, to see what, what is people saying around, the internet, on sports nutrition and active lifestyle.
So we found that according to GPT.
Sports nutrition is like the secret sauce for athletes.
The magical munchies that turn ordinary folks into supercharged superheroes.
Think of it as the rocket fuel for your body, the culinary wizardy that takes your game to the next level.
Quite a description, but actually it's not as crazy as it sounds.
Why?
When we talk about secret sauce for athletes, we can think about supplements and functional food and beverages.
When we think about magical munchies, we can think about products that are actually tasty, that they really suffice the cravings and the munchies of the athletes.
When we think about supercharged heroes, we can think about products that make the consumers feel and in some cases actually look better.
Rocket fuel, because at the end of the day, you want a product that works, a product that is backed by science.
Culinary wizardy, we're thinking about products that are palatable, that can be used in a wide range of formats.
And last but not least, take the, the game to the next level is because when we're talking about sports nutrition and active lifestyle, a lot of it is around improved performance and recovery.
So, If we go 360 on all of these attributes or we want to tick all these boxes, is there an ingredient that can provide it all?
Is there an ingredient that can facilitate bringing all of these with one product to our sports nutrition or active lifestyle consumers?
Hopefully by the end of this presentation, when you think about a 360 ingredient, peptide and collagen peptides is going to come to mind.
But now let's go a little bit into matter.
So putting this ingredients section aside, I would like to continue by discussing the consumer profiles that we have on sports nutrition.
So when we think about sports nutrition, it's been already quite a few years that it's not just all about, you know, elite athletes or people that live their lives in the gym and pump a lot.
The consumer profiles of sports nutrition has truly diversified.
So, on one side, we have the pers the performance, consumers.
So these are elite athletes, high-level professionals or, or people that really take this, to the next level.
Then we have the active consumers.
Think about the people that maybe they don't go 7 days a week to the gym but they do go 5 or 4, the gym bros, the influencers, even when you really want to take it up a notch and really start taking classes every so often and, and whatnot.
And last but not least, we have the lifestyle consumers.
So the lifestyle consumers are actually quite interesting because there are a lot of them.
And it's actually this segment of the consumer profiles that has been pushing sports nutrition into active lifestyle and now to the fact that when we think about sports nutrition, we don't only think about powders or shots but about more mainstream products.
So what's the whole deal with these lifestyle consumers?
It has to do with the fact that consumers are taking a more proactive approach to health.
For example, a survey this year showed that 63% of global consumers reported looking to improve their health, even if they are not suffering from health problems.
So this is clearly showing us that consumers keep on being increasingly aware of their health.
This has a lot to do with the connected world, with increased education.
And then on the other side, we also find that 56% of consumers reported exercising more in the last two years.
So this goes all in hand with this mega trend of health and wellness.
So that's why it's important to take a special look at these lifestyle consumers because again, they're a very big segment for sports nutrition nowadays and also because a big chunk of them might eventually evolve into active consumers and maybe into performance consumers.
But now, when we take a look at the market value, the graph that you are looking in here is the sports nutrition retail sales globally by Euromonitor, so we can see quite the upward trend.
Of course, there was a little dip in 2020, a year that I, I'm sure we all had some difficulties, so that was also the case for the sports nutrition category.
But actually, when we go to the, to the value, in 2023, the sports nutrition forecast was of $2.8 billion and the average annual growth forecast for 2023 to 2028 is of 8.5%.
So, quite a healthy and quite a dynamic growth.
So this is for the market value, but what happens when we go to the supermarket, to the specialty stores, to the, to the web stores?
What do we find?
We find that the new launch of sports nutrition products has also exploded, so to speak.
So actually, if we compare the year of 2022 with 2021, there was an increase of 11.4% in sports nutrition new product launches.
Now, something quite interesting as is that we're not just talking about sports nutrition.
This has been the fastest growing category and because it has been growing so fast, innovation needs to take place because of course people have to differentiate from each other.
And this is driving a lot of innovation, not only in the sports nutrition category as itself, but also in the food and beverage industry.
Now, what we're seeing in this graph, for example, is imagine we only put our view on the supplement category as is traditionally known.
So think about powders, bars, liquids, shakes, etc.
If we only look at that category per se, we can see that powders is still the leading format, especially if you compare with 22 versus 21.
Still 60%, although it has decreased a little bit.
Then we have bars, then we have ready to drinks, others, capsules, and even the very little we have gummies.
But once again, this is only looking at the supplement category traditionally known as such.
But what we are seeing more and more is that the sports nutrition market has increasingly become mainstream.
So now when we think about sports nutrition, we not, should only look at this graph or think in formats like the formats in this graph, but we really need to open up.
Our mind into functional food and beverages that are guilt-free, conveniently nutritious, and help to manage exporters with their goals.
So just to give you a little bit of an example of this mainstreamization that we're seeing in sports nutrition is the following.
I myself, I'm not a very sportsy person, but I think of myself as a lifestyle, sports nutrition consumer.
So, for example, back in the day, if I was out or taking the train and I was hungry, I would buy a croissant or I would buy a cookie.
But in the last years, also I'm trying to, to be a bit more fit and so on.
And healthy, but now, I go for a protein bar because protein bars are packed with protein, more often than not, they are low in sugar, low in fat, and then of course they are better for me and they support very with my own goals that I'm going to be going to the gym at least 2 or 3 times a week, so it plays very nicely.
Another example is the following.
This, yogurt, high protein yogurt with 25 g per package.
This is something I would buy very often, especially when I'm traveling because it's very delicious.
Again, packed with protein and so on.
But while doing the research for this presentation, I found that in a lot of countries, the way in which they advertise this product is even with sporters, like in here we see it's a poster from Egypt, I believe.
So this is a famous porter in in, in the Middle East.
So it's a product that initially was focused for really sports nutrition, lifestyle, even men, if you will.
But at the end, it ends up being consumed by a middle-aged woman that wants to be fit here and there, so a bit more of a lifestyle consumer.
But the interesting thing with these products and this mainstreamization is that it really opens up the pool of potential consumers while still delivering sports nutrition and active lifestyle benefits.
So once again, beyond classic powders, when we think about sports, nutrition and active lifestyle, it's very important to try to innovate, differentiate from competition.
So now we have bars, er, even like snack bars or confectionery bars, cakes.
Chocolates, spreads, sparkling drinks.
So pretty much the sky is the limit when we try to innovate.
And this is why it's so important that when we start selecting functional ingredients for sports nutrition, we look for ingredients that are highly versatile.
Now, when looking at the top ingredients in sports nutrition, you can see them in this graph and we're actually comparing the ingredients, so 2022 versus 2021.
So you can see that amino acids, vitamins, proteins, and energy ingredients are still at the top of them.
Very curious.
Just, last week, I was at a round table in a sports nutrition summit, and I made a question to the table, Raise your hand, who thinks that collagen is within the top 10 ingredients most used in sports nutrition?
And everybody raised their hands.
And they were very surprised when I told them, actually, it doesn't even make it to the top 10.
But that's not bad news because actually collagen, it's in the ones that are growing the fastest comparing the last two years within sports nutrition and it truly shows us that although collagen is a very -known ingredient in beauty, in mobility, in sports nutrition, it's still a rather niche ingredient.
It's an ingredient that doesn't have so much of a reputation, so, so to speak, because there is not still a lot of science in the matter.
Then of course, as you know in this presentation, our goal is to start changing the mindset around that and raise awareness into all the benefits that collagen peptides and particularly peptin can bring to sports nutrition.
So, let's zoom a little bit into collagen.
So why collagen?
Collagen is the most abundant structural protein in our body.
We're pretty much made of collagen.
75% of our skin is collagen.
If you look at our tendons, 80%, 90% of the organic matter of the bones is collagen.
But the thing that happens is that after we are 20 years old, our own endogenous production of collagen starts to decline, and this is when supplementation becomes so important.
So, pretty much when we think about collagen, we can say that you and I are nothing more than walking and talking collagen.
So that's why supplementing with collagen can bring so many benefits.
So the usual suspects when we think about benefits, as I mentioned before, is beauty from within, so skin, hair and nails, is mobility, healthy joints, healthy bones.
But putting that aside, what does peptan, peptanin is collagen peptides.
What does peptin have to offer in sports nutrition and active lifestyle?
At Russelou in the last years, we are very proud that we have invested a lot into researching the role that peptin is playing in sports nutrition.
So, in a pioneering study, it was a clinical study that we run with Newcastle University, it was shown that peptan collagen peptides could reduce muscle soreness after intense exercise and accelerate muscle recovery.
So we had a group of 24 males.
They started to take peptin or placebo, 20 g a day.
So this was 7 days in advance of the day of the challenge.
The day of the challenge, they did 150 drop jumps and afterwards, we measured the muscle soreness of the athletes, and afterwards, they had to do the challenge again.
So, what was found was that when talking about muscle soreness and comparing the placebo group versus peptin, the soreness in the peptin group was significantly lower than the placebo group.
So this means that less muscle soreness, so then athletes were ready to keep on training or to start training again and performing even better because the soreness that Discomfort was not there.
What we see on the other side of the graph is the muscle power.
So we can see that at the beginning before the jump, the muscle power was pretty much the same.
And 48 hours after the exercise when comparing placebo versus Pepin, there was quite a favorable difference on the side of peptin.
So with this, we conclude that peptin brings 20% less muscle soreness and as a consequence, 20% faster muscle recovery.
Hence, peptin reduces muscle soreness and accelerates recovery.
So this was our first, let's say big finding on peptin and supports nutrition, but we did not stop there.
This year, and this is actually an article that has just been accepted for publication.
We did a study about sleep.
So why sleep?
Because when we are talking about recovery, sleep is just as important as training.
In a recent study that was carried out in the UK together with the Loughborough University and Newcastle University, we took a group of 13 males.
So these 13 males for 1 week, they were taking 15 g of peptin every night before going to sleep.
On the 7th day, they went to the laboratory and they had a polysomnograph put on their heads.
So this polysomnograph is like a casket.
Is known as the golden standard to measure sleep, and they would sleep in the laboratory, at, at these facilities.
So throughout the night, the police of Nograd would actually record their sleep, their, their waves, sleep quality, and so on.
The morning after they would wake up, they would also, answer a survey, classifying or talking about the quality of sleep that they perceived.
And after the 7th day and when they woke up, they did a cognitive test.
It's called the Stroop test.
So this test pretty much measures how fast you are to reply to certain questions that are not very difficult.
So, what was found in here.
As you can see from this graph, is that in the objective way of measuring the sleep, so with the polysomnograph, the people taking Pepin woke up less times than when they were not taking Peptan.
Now, very important to highlight is that these 13 males, one week they took Peptin, they did all the protocol, and the week after they came back, they did everything exactly the same, but instead of taking peptin, they took a placebo.
So, we already saw the objective measure of sleep significantly better for peptin.
Objectively, so the surveys, they replied themselves.
They also quantify peptin as providing best sleep.
Now, when looking at the cognitive test, it was also found that the group taking Peptan scored significantly higher on this stroke cognitive test.
So, this makes sense, makes sense, of course.
I'm pretty sure you can identify with that, that when you have a nice sleep, you wake up, you feel sharper.
So it was found then that Peptin can reduce the number of awakenings during the night and improve cognitive performance.
Actually, there was a 30% reduction in sleep awakening.
Again, quite important, especially when we're talking about sports nutrition, about being rested, about recovery.
Now, for our next experiment, this has also been published just like last year, is around gut.
So, as you can see in this image, we have two circumstances.
The first one is, let's say, a healthy gut.
Here we have the tight junctions.
They are all put together in the intestinal linen.
So this is, let's say, on the normal state.
There are some endotoxins outside, but that's fine because they don't pass through the blood flow, so everything is working perfectly.
Now, it's known that when people go through strenuous exercise, these tight junctions open up, so to speak, and then the endotoxins pass through the blood flow.
So this causes a lot of gut discomfort.
Think about bloating, think about diarrhea.
So these are actually things that heavy athletes do experiment, quite often when they go very hard on the exercise.
So what was found in this case?
We did a test with 20 males.
In this case, they were taking 10 g of peptin for a few days before the challenge.
The day of the challenge, they had to do a 70-minute run.
So before the run, we took a blood test to measure their endotoxin levels and after the run, we also did a blood test to see the endotoxin levels as.
What was found was that peptin might be able to maintain its intestinal barrier function by reducing the presence of blood endotoxin after exercise, hence aiding in gut comfort.
Pretty much, it was found that if you would take peptan or flavored water, the effect on the tight junctions would be pretty much the same.
So this is quite important because there are A lot of very consumed or highly popular supplements in the market out there, protein supplements that can cause a lot of gut discomfort.
And in this case with data, we prove that this would not be the case with peptin.
Let's say it has a very gentle approach to your, to your tight junctions or , the tight junctions of the exporters.
Now, for our next study, I think it's actually one of the, of the nicest, that, for me personally, because in the last years when we tried to enter into the sports nutrition, arena, there was always something like, oh, but collagen peptides doesn't have the full amino acids.
It could never compete with whey, like, what are you talking about?
About, you know, go for beauty from within.
The thing is that peptan collagen peptides or the collagen peptides world, I'm sure, we have never tried to compete against whey because we know, we understand it's a complete different protein and whey is a great protein with 21 amino acids and, and a lot of benefits.
However, we wanted to see if peptin can actually play a role in here.
So we know that whey protein supplementation is the most popular choice across borders.
That's a fact, that's fine.
And consuming between 25 to 50 g of whey protein is normally the gold standard.
However, blending diverse protein sources can enable to target different components of the musculoskeletal system, so bringing more benefits or additional benefits.
So what we did in this study is that we did it with 22 males, we divided the group, and one group took 45 g of whey daily.
Whereas the other group took 25 g of whey plus 20 g of peptin.
So pretty much put it by half.
So what we did is that this took place throughout three weeks.
In the week one before the first training, the first training or the challenge was a jump height measurement.
So, we drew blood before the training to measure creatine kinase.
So this was pretty much to evaluate Muscle damage.
Then the jump or the challenge took place and then 48 hours later, we took the blood samples again.
Afterwards, the exporters kept on taking their supplement either way or way with peptin, and 3 weeks later, they did the challenge again and we drew blood again to see what had been the result.
Are they performing the same?
Did blending peptin with whey affected the recovery and the performance overall?
Let's see.
So what we actually found, as we can see in this graph, is that both whey and whey and collagen peptides show an increasing performance equally and the recovery from muscle damage was pretty much the same.
Hence, we can now assert based on this study that substituting partially whey with peptin will yield the same recovery and performance than whey only.
However, because we're mixing this, we are reaping the benefit.
Of both proteins.
So you get all the benefits of weight, whereas athletes can also get all the benefits from peptin which as we saw before, got comfort, better sleep, even as we'll present later on, mobility.
And speaking about mobility, we know that all levels of exercise have an impact on joint health.
But also joint health has an impact on all levels of exercise.
So, with this in mind, what can rossulocollagens do for joints?
So, all of this presentation, I've been talking about peptide, collagen peptides.
This is our flagship ingredient.
However, we have another ingredient that is targeted to joints called cholartics.
So in the next two slides, I'm going to introduce you to some of our mobility science for each of these ingredients.
Now, for Peptan, we know that performing sports can cause particular stress to joints, making it a challenge for sports people to move or to continue their training.
At Russelo, we made a clinical study across mature women to review what was the effect of peptin supplementation in joint discomfort as as joint function.
What was found in here comparing with the placebo was that in the medium and long term, consuming peptin actually decrease the joint discomfort.
As you can see in here, this was a significant difference.
Whereas when we talk about function, taking peptin actually improved the joint function.
So overall, we can conclude then that Peptin helps and reduce joint discomfort and improves mobility, once again in the context of these studies.
And as a little bit of a, of a bonus because all this time we have been talking about pept and collagen peptides, but in this case, I want to tell you a little bit about cholartics.
So, cholartics is a complete different ingredient.
This actually is a hydrolyzed cartilage matrix, so comes from other raw material than peptin.
It's a natural occurring matrix of collagen peptides with glycos GAG, sorry, glycosomeinoglycans.
And the main difference is that the dose of cholartic is 1 g a day.
So you can see it's more target to joint health.
Now, what we did with Collartis was a real-world evidence study in which we took 200 participants across different ages, different genders, and different levels of physical activity.
Now, of these 200 participants, we divided them into two branches.
One branch was taking 1 g of Collartic and the other one was taking 1 g of placebo.
We followed them throughout 12 months, 12 weeks, sorry, and after these 12 weeks, we analyze their joint discomfort levels and then we also follow them for 4 weeks after to see what was the effect of that.
What was found is that the cholartics group already between the week 2 and 3, started to show very important decrease in terms of joint pain, whereas placebo stayed exactly the same.
So, this clearly shows us how cholartics can influence positively in joint comfort and of course, this is of great relevance for any sports nutrition user, active lifestyle user.
So we find that that supplementation with Collartics is demonstrated to steadily decrease in joint discomfort across gender, age, and sports intensity.
So, in a nutshell, when we talk about pept and collagen peptides and sports nutrition and its science or the benefits that you can bring to your consumers, if you go for this ingredient is reduction of muscle soreness after exercise.
This is all based on the studies we've run, of course.
Acceleration of recovery after exercise.
Increased performance due to decreased soreness, reduction of number of awakenings and improved cognitive performance.
Peptin does not alter exercise-induced gut issues, hence, it helps in gut comfort, and the partial substitution of whey would yield the same results on recovery and performance while reaping both proteins benefits.
So, quite a good, a, a bunch of unique selling points, especially once again, if you are trying to stand up from the shelf in sports nutrition and offer a new, or let's say, a new, in the section, a highlight ingredient.
So, with these benefits, of course, we see a lot of opportunities to expand the segment by combining health benefits.
So once again, if we're thinking about sports nutrition, it's not just about whey protein, but can also be recovery, yes, together with whey but also with peptin, collagen peptides, mobility with peptin, digestive and gut health for athletes with peptin, sleep benefits with peptin.
So there's a whole range of positionings that can be targeted with peptin science or sports nutrition.
And of course, that would not be easy to do if you would not have an ingredient that facilitates you, not only from the science part, but also from the food technology side.
So, this is how peptin actually looks and One of the things that makes us so special is the high quality of our collagen peptides.
So this provides the advantage of being able to provide to our customers clean formulations and also the fact that it's such a high quality ingredient.
That can be used for pretty much everything.
It's convenient and highly versatile.
It's neutral in taste and odor, even at a very high concentrations.
It's heat resistant, highly stable across pHs, fast, superior cold and warm water solubility, and even transparent.
Solution.
So either if you want to innovate or create new products like in the area of dietary supplements, shots, tablets, capsules, even powders as we saw before, or you really want to get into the functional food and beverages, bars, RTD, etc.
Peptan can bring all of these proper organoleptics for your new product development.
And also, like a little bit on the cherry on the cherry on top of the cake cake, as we mentioned, peptin is highly versatile, so it's also very possible to blend all sorts of ingredients with peptin.
So, peptin, as it is a pure protein, can provide approved claims if you are in, in the European Union or, or in FDA, claims around protein like it contributes to growth in muscle mass or maintenance of muscle mass.
But if you mix and match with other ingredients like calcium, magnesium, potassium, vitamin D, or even carbohydrates, you might be able to also leverage on these other health claims in a product that features peptin as.
So it's a little bit around the positioning, but the key takeaway is that you can mix and match peptin with a lot of ingredients and benefit from all these other claims at the same time.
So finally, I would like to thank your attention and invite you to dare to innovate and score with PETA.
I know we went through a lot of information together today and I only try to summarize a bit, but if you would like to download our science brochure which contains all the explanations, all the protocols, and all the graphs of all these Peptan old and new science, you can scan this QR code and, and download it.
Thank you very much.
Thank you, Florencia for this insightful presentation.
Once again, this is Yolanda from Nutrition Insights, and we'll now start a Q&A session with our experts.
And I see that we already have some great questions.
So let's get started.
Florencia, the first question I see here, what is the best time to take peptin collagen peptides for sports nutrition?
By default, so to speak, it.
Between 30 minutes to 1 hour before starting the training or the exercise.
However, as we just found out recently, if you want to capitalize on new benefits like sleep, it will have to be 1 hour before going to bed.
And then there are other circumstances, let's say it's a period of resting or recovery because there was an injury, so maybe the athlete is not working or training as hard.
In that case, they can just take their Peptan at any time of the day.
But by standard, 30 minutes to 1 hour before starting training.
OK, very, very good to hear.
And, another question that we have is, of course, there are different sources, for collagen peptides.
What is the recommended source for sports nutrition, like bovine or fish or a different one?
Yeah, this is a, a great question.
I think it's one of the most popular questions we, we often get.
In this case, it really comes down to the culture, the preference, the religion of the final consumer.
Why?
We did a pioneering study.
In 2019 at Rusale where we compared the availability and bioactivity of peptan from a porcine source, a bovine source, and a fish source.
And it was found that at the end, when they get digested, they pretty much get absorbed and digested in the same way.
So there is not a significant difference between, the source.
So, pretty much, it ends up, it, it depends on the end consumer what they prefer.
OK, so essentially it doesn't matter, but depending on what they want, great to hear.
There are also some questions, or is there at least one question on female athletes.
Have you done any research specifically with female athletes for collagen peptides?
Great question, and actually, I'm very happy to hear this one as because, at, at RULO, especially in the science team, it's a female-led, team, so to speak, and recently we have been voicing this a lot.
Like we have noticed that there's a gap in the, in the research market about You know, sports and females, and this is also something we're looking at our own portfolio.
So I would like to let you know we are, we have our eyes on it and keep tuned because we know this is important and we know females, we also need and deserve our sports.
So keep tuned with Russo.
To be, to be continued, I would say.
Yes, just a, as a little side note, if we talk about female research, traditionally, collagen peptides and also Drusselo, we focused on mobility or beauty from within, but sports nutrition is a new opening, space, so coming.
So, great.
OK, awesome.
And then we have one more question on the flavor some more.
There are a few formulating questions.
Do you have any, or are there any specific, applications that you recommend to mask the flavor of collagen?
For applications in this.
In, in this case, this is why it's so important to really choose a collagen peptide provider, provider of very high quality.
So, for example, at Rousselo, every batch we prepare passes to to a sensory panel.
It's a highly qualified, panel, part of the global sensory program of Rousseau, which means That it has to tick some boxes and then the sensory is as good as it can get.
So of course, with any supplement, some more than others, but there's always going to be a little bit of a supplement flavor.
It makes sense.
But if you choose a qualified provider, then this is going to be way less than others.
So one also good thing about , peptide and collagen peptides in general is, as we saw before, it's very versatile.
So even if, you know, you have a very sensitive, consumer pool around tastes, you can always always mix with something or blend with different flavors and, and work around it very nicely to provide something that is, quite tasty and enjoyable for the consumers.
OK, and we still have a few questions left, but unfortunately, this is all the time that we have, have for today.
I would like to once again thank, Florencia Morena for her very insightful, presentation, and a big thank you to all of our viewers, around the world for joining us today.
And goodbye for now.
Thank you, everyone, bye bye.
