Vitafoods Europe 2025: Balchem on active nutrition trends in focus, hydration, and muscle health
03 Jun 2025 | Balchem
At the recent Vitafoods Europe trade show, Dominik Mattern, Balchem’s VP of science, business development, and marketing, highlighted how the company’s branded nutrients can support key sports and active nutrition trends. He spotted that consumers increasingly seek a mental edge while looking for products supporting hydration, recovery, lean body mass, and muscle health. He also explained how the company’s microencapsulated choline, VitaCholine Pro-Flo, launched in Europe for the first time, can be incorporated into multivitamins for cognition.
