Name: Vitafoods Europe 2024: Givaudan unlocks the power of botanicals in taste, science and sustainability
Uploaded: 2024-05-31T00:00:00+00:00
Duration: 5 min 8 s
Description: Mieke Acda, product manager at Givaudan, underscores how the company combines science, taste and sustainability in nutraceutical products to develop consumer-centric products and experiences. At the recent Vitafoods expo, Givaudan showcased concepts where consumers can smell, taste and feel a product’s benefits, demonstrating how to communicate these concepts to consumers.

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Vitafoods Europe 2024: Givaudan unlocks the power of botanicals in taste, science and sustainability

31 May 2024 | Givaudan

Mieke Acda, product manager at Givaudan, underscores how the company combines science, taste and sustainability in nutraceutical products to develop consumer-centric products and experiences. At the recent Vitafoods expo, Givaudan showcased concepts where consumers can smell, taste and feel a product’s benefits, demonstrating how to communicate these concepts to consumers.

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