Vitafoods Asia 2025: Sirio Pharma powers gummy supplements for beauty and sports
15 Oct 2025 | Sirio Pharma
Sirio Pharma’s general manager, Alex Du, discusses PuraColla, a gummy with 1,500 mg of collagen — the highest dose in a single gummy industry-wide — supporting skin hydration, elasticity, and beauty. He also spotlights Extra Gummy, with 1,500 mg of creatine, also the industry’s highest dose in a gummy, designed for sports nutrition. Du notes gummies are the fastest-growing format globally while being delicious and effective.
Hello everybody, this is William Bradford Nichols, the editor of Nutrition Insight, and I'm here live at Vita Foods Asia in Bangkok, Thailand.
And today we are speaking with Alex Du, the general manager of Cereal Pharma.
Hello Alex, how are you today?
Very , fantastic.
It's a nice day.
I'm excited to talk to you.
I've got some questions already, and if it's OK, I'd love to jump right in.
Can you tell us about your main innovations that you're showcasing at the show this year?
Absolutely.
Our recent innovation.
Focused on efficacy, sustainability, and also consumer experience, and also the products that we are showcasing this year are perfectly reflecting this direction.
So I can give you two examples.
One is the pure cola.
This is a zero gel gummy containing 1500 mg of collagen per gummy.
So this is the highest dose of collagen in one gummy format in the industry.
So another example would be extra gummy, such as a gummy with 1500 mg for creating.
This is also the highest dose of creatine gummy formats in the industry.
So why gummies?
Because it is the fast growing format in all regions and also they are not just delicious, but also it's bioequivalent.
It is proven by our sophisticated technologies.
What are sort of the major demographics and markets that these ingredients target?
Yeah, so talking about these two products, Pirocola supports skin hydration, elasticity, and also overall beauty, including hair and also nail.
It can be also combined with other ingredients such as biotene or maybe.
Probiotics to support more health claims and then extra gummy, it provides high quality creating supplementation for energy, strength and performance in active consumers.
What major demographics and markets do these ingredients target?
So Pure cola this primarily addresses the beauty from within category which resonates strongly with markets in Asia Pacific but also beyond.
And then extra gummy is mainly targeted at sport nutrition sector catering to the exercise and also active population.
How does Cereal sort of help companies bring their products to market?
So Cero has been a manufacturing and innovation partner for our clients, as known as brand owners.
So many of them, they are the top players in the industry such as.
Bayer, H&H, Blackmores, Mass, and so on.
So at Siri we provide end to end solutions from markets inside, ingredient search, formula and packaging design, regulatory evaluation, and also large scale manufacturing.
So, we also support our partners with marketing and also selling point materials in order to help them stand out in the markets.
What can we expect from Syria in the coming few years?
Yeah, if you are referring to innovation, this is one of Syria's strategies for many, many years, although we are not a brand owner.
So last year we invested about $18 million US dollars in R&D.
We have about 300 R&D staff and experts sitting in 5 R&D centers that we have for innovation.
So we are committed to leading the way in developing novel formats, science-based ingredients, and consumer-centric solutions.
Is there anything you'd like to say to our viewers before we sign off?
Sure, I would say we will not forget where we started and also welcome every partner.
Including by nominated to ingredient suppliers, brand owners to join our journey of innovation, bring ideas to life and also deliver value to health.
So, together we can create products that deliver scientific efficacy and also enjoyable consumer.
Experience.
We have been also implementing our global strategy including our Thai facility.
This will be put into operation by 2027, so we will continue to deliver health value to health as I want to say.
