Vitafoods Asia 2025: New In, Wel-Bloom and Wel-Pet target immune and cognitive health
20 Sep 2025 | New In, WellBloom and WellPet
Taiwan-based New In, Wel-Bloom, and Wel-Pet specialize in ingredient trading and supplements for humans and pets. At Vitafoods Asia in Thailand, Jerry Liao, business development manager, shares that the companies strongly focus on Asia-Pacific, especially Southeast Asia, while exporting to over 64 countries. This year, they target immune and cognitive health and offer digestion, weight management, and sleep innovations.
Hello everybody.
This is William Bradford Nichols, the editor of Nutrition Insight, and I'm here live at Vita Foods Asia in Bangkok, Thailand, speaking with Jerry Lia, the business development manager at New Inn.
Hello, Jerry, how are you today?
Hi, hi, how are you doing?
Good, I'm doing good.
Good.
We're excited to talk to you.
I've got some questions for you.
If it's OK, I'd love to jump right in.
Yes sir.
All right.
Can you tell us about Nguyen's main.
Innovations that you're showcasing this year.
OK, so actually, let me talk a little bit about our group.
So we are a group of making of 3 different companies.
So Nuying brings in ingredients around the world, and we are a trading company in Taiwan, and Weblum is a leader in jelly supplements, and we focusing on pet supplements.
And you win this time we, we launched 34 different types of ingredients that are focusing on popular functions like immune and slim and also digestive.
Can you quickly tell us the name of those ingredients and maybe discuss what the major demographics and markets these ingredients are these ingredients.
OK, so as I was saying, immune, we have a boost that is boosting your immune system and also another that is targeting with slim and also fat loss and fat burning, and as as we have another one that is forex.
It's called Zex that is mainly focusing on sleep cycle.
Sleep cycle and our targeted demographic, we actually export to more than 64 countries, but we are actually focusing on Asia Pacific area and especially Southeast Asia is our target area that we are focusing on.
What are sort of the main health benefits and function of your products?
Yeah, so actually for Wellbloom, for all the products you see down here, we are able to supply different types of function, different types of dosage forms, but we're focusing on immune health and also for cognitive health this year.
How do you help companies bring, bring their products to market?
So actually Weboom provides a one-stop service for CDMO for supplement manufacturer.
So our customers come to us with any type of function and inquiries, and we are able to do all the packaging and also education, even formulations.
At the end of the day, education to the client.
We are all able to do that even with ingredient searching and sourcing.
Can you tell us what kind of things we can expect from Nen, Wellbloom, and Wellpet in the coming years?
Wellpet and N and Wellbloom are actually hoping for a breakthrough through the innovations, inside supplements, and seeing to provide a more market differentiation.
Ingredients or products to our customers.
Is there anything else you'd like to say to our viewers?
Tasty and healthy all in one.
If you're looking for something that is functional and also that is tasting good, please come to Wellbloom.
Please come to N.
Thank you, Jerry, so much for talking to us, and I hope you have a great rest of the show.
Thank you.
