olam food ingredients’ rebrand strategy taps into naturality and ingredient heritage trends
olam food ingredients (ofi), a global leader in natural and sustainable food ingredients, including dairy, has just revealed its new corporate brand. The identity taps into themes and colors, which reflect ofi’s ability to drive innovation in all areas of its business to deliver more growth and impact for customers.
At Fi Europe 2021, Volac highlighted a new product concept for Volactive UltraWhey Velicious, its specifically engineered whey protein concentrate powder. Nutrition specialist Elisa Glover and Nadia El-Zanfaly, marketing and consumer insights manager of performance and dairy ingredients, explain how the... Read More
FrieslandCampina Ingredients recently made waves with its entrance to the plant-based arena. Jouke Veldman, global market development lead, explains how the dairy giant is balancing these two spaces, as well as how it is differentiating itself. For example, taste and texture improvements – as well as powder... Read More
Inlabs is a new company that offers Nespresso-compatible biodegradable capsules filled with nutraceutical ingredients, targeting everything from sleep and stress to immunity. This allows consumers to brew their own functional teas and coffees at home. Medical director Peter Aelbrecht discusses... Read More
Consumer demand for collagen is on the rise as it moves into mainstream use. Irene Plats, global marketing director at Essentia Protein Solutions, details how the company’s “nose to tail” philosophy makes the most of animal sidestreams by turning them into high value nutritional ingredients. The company’s... Read More
Creating film coatings free from titanium dioxide (TiO2) in light of the EU ban can present a host of difficulties, including the loss of opacity and strength. Tony McGorisk, European commercial director of Kerry’s pharma business, explains how the company mixes alternative excipients and uses concepts from... Read More
Lallemand and FrieslandCampina Ingredients (FCI) have verified the compatibility and impact of synbiotics created with FCI’s GOS and Lallemand’s probiotics. This follows a collaboration to strengthen their position in the gut health arena by building off each other’s core capabilities: pre- and probiotics.... Read More
The last couple of years have brought an increasing interest in astaxanthin, according to Peter Worsoe, AstaReal’s CEO. This has also led to new players on the scene, which makes differentiation all the more important. The Sweden-based company is achieving this through its cutting-edge research, high product... Read More
Lactalis Ingredients offers a range of native proteins for nutrition: Pronativ® Native Whey Protein and Pronativ® Native Micellar Casein. Based on membrane separation technology, Pronativ® is produced directly from milk using a gentle, non-denaturing process to keep the proteins and their functional and... Read More
The COVID-19 pandemic has caused an increasing demand for immunity-boosting and stress-relieving products, according to Greenvit CEO Rafal Pietruszynski. Natural products are sought-after and production is shifting toward Europe, where regulations can meet consumer demands and delays resulting from the... Read More
DSM is looking into human milk oligosaccharides (HMOs) for adult dietary supplements, with EMEA marketing manager Emma Couderc-Peyrachon pointing to burgeoning research in this space. Notably, the company is combining HMOs with other ingredients like vitamins and probiotics to allow on-pack health claims.
Colors play a key role in tablet coatings, often being associated with different functions, according to Adam Duxbury, product development manager at Univar Solutions. For example, red is synonymous with pain relief, while green is connected with naturality. The company has also developed a titanium... Read More
There is a growing demand for probiotics, according to Laboratoria Natury’s vice president Wojciech Furtak. Discussing current trends in the market, he describes the company’s chocolate-like bites, made with probiotics, and outlines how immunity and premiumization are continuing to have a stronghold across... Read More
Olon is investing €65 million (US$75 million) toward biotechnology as it eyes applications ranging from pharma, food ingredients, flavor, fragrance and personal care. Andrea Conforto also discusses the company’s expertise in microbial fermentation technology and the trends shaping the industry.
At CPhI in Milan, Faravelli announced it had acquired Deltapharma, a Spain-based distributor of APIs. Silvia Di Tommaso details the impact this will have on Faravelli’s broader strategy, with synergies expected for nutraceuticals, cosmetics and food ingredients. The company is also pursuing other industry... Read More
Recent science is propelling vitamin K2 into the spotlight as a crucial micronutrient that is missing from the Western diet. Dominik Mattern, vice president marketing at Kappa Bioscience, details its role in combination with D3 in the calcium metabolism. He also explains that widespread confusion with K1 has... Read More
Cécile Da Cunha, senior brand manager of health and nutrition at Ingredia, observes a number of shifts within the healthy aging market. For example, weight management concerns related to slowing metabolisms are now coming under the umbrella of sports nutrition as consumers seek to stay active throughout... Read More
Nootropics have expanded beyond cognitive performance to address stress and anxiety. Andrea Schid, senior marketing expert at Finzelberg, explains that mental well-being positionings, accelerated by COVID-19, are here to stay. Botanical ingredients like Concental – made from the Greek Mountain Tea plant –... Read More