On the trade show floor, Jim Emme, the CEO of Now Foods, spoke with us about the drivers behind the company’s innovation in supplements, sports nutrition, and natural foods. He discusses Gen Z’s demand for wellness products, the rise of GLP-1-related weight management, and the growing need for multivitamins as diets change. He also reveals how NOW Foods stays ahead of global trends with its focus on healthy aging, natural ingredients, and clean-label solutions.
Upcoming webinars

From boosters to companions: GLP-1 in Food, Beverages and Supplements
Rousselot
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Aging Is Inevitable. Longevity Is Negotiable
Sabinsa
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Texture challenges in high protein bars: Understanding the benefits of casein
Lactalis Ingredients
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