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NPEW 2025: Now Foods...

NPEW 2025: Now Foods looks at wellness trends shaping future supplement industry

17 Mar 2025 | Now

On the trade show floor, Jim Emme, the CEO of Now Foods, spoke with us about the drivers behind the company’s innovation in supplements, sports nutrition, and natural foods. He discusses Gen Z’s demand for wellness products, the rise of GLP-1-related weight management, and the growing need for multivitamins as diets change. He also reveals how NOW Foods stays ahead of global trends with its focus on healthy aging, natural ingredients, and clean-label solutions.

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