Name: Lubrizol Life Science: Creating consumer-centric innovations for improved magnesium efficacy and convenience
Uploaded: 2024-09-11T00:00:00+00:00
Duration: 9 min 16 s

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Lubrizol Life Science: Creating consumer-centric innovations for improved magnesium efficacy and convenience

11 Sep 2024 | Lubrizol Life Science

Isabel Gómez, global marketing manager for Lubrizol Life Science’s nutraceutical business, details how the company developed a micro-encapsulated magnesium powder to provide improved efficacy, a smaller dose and a tasty, convenient product, addressing key consumer concerns on magnesium supplementation. She dives into the science supporting the product’s impact on stress relief and muscle relaxation. Gómez predicts that this combination of science and sensory will be crucial for the future nutraceutical industry.

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