ISM 2024: Bob Snail kids snack expands to sportspeople for a natural energy boost
16 Feb 2024 | Good Snacks LTD
Bob Snail, a healthy snack brand for children based on fruits and berries, is getting picked up by active consumers looking for an energy boost without added sugars. Mark Standish details the products’ premium positioning while maintaining a mid-range price point. Already present in 28 countries, the cartoon-branded treat is expanding into the UK market.
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