IFT First 2024 live: Prinova highlights how social media “creates a buzz” in supplement trends
17 Jul 2024 | Prinova
At the ongoing IFT First 2024 trade show in Chicago, US, Dan Force, VP of innovation and marketing at Prinova, tells us the company is examining social media “closer than ever” as their impact on supplement trends grows in size and speed. Following social media trends helps Prinova’s product development process and to proactively respond to potential effects on ingredient supply chains.
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