Differentiation in the crowded astaxanthin sphere
22 Nov 2021
The last couple of years have brought an increasing interest in astaxanthin, according to Peter Worsoe, AstaReal’s CEO. This has also led to new players on the scene, which makes differentiation all the more important. The Sweden-based company is achieving this through its cutting-edge research, high product quality and by targeting the global market.
Natalie Leuwer, category management Food Specialties at Gelita, explains how the company develops new products, based on market developments and customer demands. These include Confixx, a gelatin for starch-less gummy production that sets in under one hour, while Gelita’s Verisol HST ingredient stimulates... Read More
At the Private Label Manufacturers Association (PLMA) trade show in Amsterdam, the Netherlands, Egbert Sonneveld, co-owner of Blonk Quality Ingredients, talks about teff grain the company cultivates in Spain. Originally from Ethiopia, teff is unknown to many consumers. Sonneveld explains that the product is... Read More
Reporting live from the Private Label Manufacturers Association (PLMA) trade show in Amsterdam, Netherlands taking place from May 23 to 24, we speak with the CEO of Denmark-based Natur Drogeriet about the company's “herbal philosophy” and where he sees the industry heading in the future.
The South-African company Skimmelberg showcased its Buchu and Rooibos products. Janse van Rensburg talked about 14 blends of tea called infusions and how the company also makes Buchu as a powder used for smoothies or cosmetics as it “absorbs into the creams.” The company also has oil from Buchu, which is... Read More
Promiko is a Whey Protein Isolate (WPI). WPI is the purest form of protein powder, the whey protein is isolated through a micro filtration process which eliminates elements like carbohydrates, minerals and fats leaving behind a product with a protein which is 100% native in structure with a protein content... Read More
Thomas Hahlin Ahlinder, president and CEO of Kerry Europe, tells us that the company’s focus on Vitafoods this year lay on the consumers seeking healthier options without compromising on taste. While showing its solutions and concepts for this targeted group, he emphasizes that “healthy needs to taste good.”... Read More
Talking to us about Sweet Gum Victory’s functional gum, Gitit Lahav, co-founder and CEO, details that it tastes like regular gum, but its benefits drive the difference from the ordinary gum on the market. After three minutes, it blocks the sweet taste receptor in the tongue and immediately reduces sugar... Read More
Moshe Vrijmoet, brand manager at VS Food, introduces the company’s new product line Uptimism, consisting of vegan vitamin gummies. The company identified available and commonly used vegan gummies already on the market to create a range of six products, targeting multivitamin intake, sleep, focus, immunity,... Read More
Harbinder Maan, associate director of Trade Marketing and Stewardship, says "Almonds are the number one inclusion in consumers' ideal chocolate bar," according to the organization's latest consumer survey. The respondents explained the nuts are natural and allow for "permissible indulgence" to the chocolate... Read More
Parodi told us about the process, starting from raw materials – the nuts. “We squeeze the nuts and extract the fats to remove the fats inside the seeds; in this way, we can concentrate the proteins and the nutrients.” He further detailed the differences between the nut flours in terms of protein and other... Read More
On the sidelines of In-Cosmetics Global 2023, Bioiberica released peer-reviewed research demonstrating its Dermial ingredient’s ability to exert anti-aging, regenerative and antioxidant properties in skin cells. At the trade show, we caught up with Daniel Martínez Puig, head of human health R&D at... Read More
Inge Lok told us about The HoneyBush Company, an operating company of Grounded and detailed its sustainably sourced, fully traceable and organically certified honeybush tea. “It’s part of the fynbos species grown in a biodiversity hotspot on the southern tip of Africa. It is an indigenous ingredient with 36... Read More
Danish-based Reduced showcased its flavor enhancement umami drops based on upcycled production. The company uses local raw materials that usually goes to waste, such as vegetables that don’t need to fit the criteria in terms of size or appearance to be sold. Jørgensen highlighted two products – the... Read More
Kendamil’s line of halal and kosher goat milk-based early-life nutrition products comprises an infant formula, a follow-on milk and a toddler milk. In addition, it is marketed as an A2 milk, a label claim that has been picking up in recent years. Dylan McMahon, director at Kendal Nutricare division, comments... Read More
The company showcased its liquid concentrates, such as multivitamins with 66 organic ingredients and olive oils. Appuhn detailed the nutritional values of the different concentrates and exemplified its pomegranate concentrate, made of whole food ingredients and its high polyphenolic value. Cellavent also... Read More
Ann Armbrecht talks with us about the women that inspire her in the medicinal plant industry. She is the director of the Sustainable Herbs Program, a joint program with the American Botanical Council, aiming to raise industry and consumer awareness about issues of sustainability and ethical practices in... Read More
The company showcased its meal replacement solutions based on quinoa and detailed its protein shakes with added vitamin B5, targeting active consumers looking for energy, vitamins and protein drinks. Moreover, Carro discussed how vitamin B benefits focus levels, making the beverage attractive for... Read More
