Consumers eye quality and bioavailability over price
17 Dec 2021 | Dr. Paul Lohmann
A key trend within nutrition is how much more consumers are aware of the bioavailability of their products, particularly in the sphere of magnesium ingredients, according to Dr. Joswin Kattoor, business development and marketing at Dr. Paul Lohmann. These trends are shaped by the EU and US, setting in motion shifts felt across EMEA, Asia and Latin America regions.
