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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Advanced immune support
Aug 2026
Innova Market Insights data shows that consumers globally sought to improve their immune health over the past year. Reflecting this demand, global supplement launches with immune health claims grew by +5% YoY, comparing April 2025–March 2026 with April 2024–March 2025. The Lion’s mane mushroom was the fastest-growing ingredient, with a 19% CAGR (Apr 2021–Mar 2026), while gel formats gained momentum in immune health supplement innovation.
Cognitive supplement trends
Jul 2026
Innova Market Insights data indicates that cognitive supplement launches are on the rise, with 4% increase in growth from April 2021 to March 2026. This relates to consumers’ interest in improving focus, and especially brain health claims, which were gaining momentum in women’s supplement claims.
Trends in menopause supplements
Jun 2026
Innova Market Insights data indicates that female consumers take vitamins or minerals to help their hormonal health. This has also been a push for the supplement market, with +17% launches globally for supplements with menopause claims from April 2021 to March 2026. There is also an increase in the demand for menopause supplements with beauty claims.
Future of pet nutrition
Apr 2026
Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.
