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Managing menopause

1 Jul 2024
Innova Market Insights data indicates that supplement launches with menopause claims are increasing globally, featuring a +15% year-over-year growth when comparing Apr 2022 – Mar 2023 and Apr 2023 – Mar 2024 launches. In Apr 2023 – Mar 2024, the top subcategory of global supplement launches tracked with menopause claims was Women Specialty, taking half the total NPD. Vitamin B6 was the leading ingredient. Meanwhile, women’s health was at the top, with 82% of launches.
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Brain health supplements

Oct 2025

Innova Market Insights data reveals that 30% of consumers globally are taking brain / mental health supplements to age healthily. As a result, the global growth of brain health supplements has increased 4% in five years, from July 2020 to June 2025. These supplements most often come in capsule form, but gummy format is on the rise.

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Immunity support

Sep 2025

Innova Market Insights data indicates that immune support claims are rising in global food and beverage (including supplements) launches, with a 4% increase over the past two years. In the last 12 months, 26% of consumers worldwide reported purchasing functional F&B products for immunity support. Europe accounted for 38% of all immunity-focused product launches.

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Gut health & digestive supplement trends

Aug 2025

According to data from Innova Market Insights, half of consumers globally choose F&B for their digestive health needs. The market is coming up with more launches to boost the gut. Supplements had the largest share of launches with gut health claims, but soup launches for digestive health are increasing.

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Bone strengtheners

Jul 2025

Innova Market Insights data indicate a 5% increase in supplement launches for bone health. Nearly half of these launches were from Europe. One in two NPDs for bone health also included an immune health claim. Vitamin D3 was the top ingredient in launches, while the use of zinc bisglycinate was gaining ground.  

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