Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Future of pet nutrition
Apr 2026
Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.
Omega-3 supplement market trends
Mar 2026
Innova Market Insights data indicates that consumers are actively including omega-3 in their diets. It remains a steady performer in supplement innovation, but new product development is accelerating as sustainable, eco-friendly, and vegan omega-3 options begin making waves in the market. Most often, omega-3 supplements come in soft gel format, but there has been an increase in omega-3 capsule supplement launches.
GLP-1 weight management trends
Feb 2026
Innova Market Insights data indicates that global GLP-1 consumers take these medications for appetite control and satiety. Overall, supplements with GLP-1 claims are surging with a large increase in launches in the last five years, led by North America. These supplements contain natural extracts to support GLP-1 activity.
Trends in supplements for men’s health
Nov 2025
Innova Market Insights data shows that 58% of male consumers globally take multivitamins and minerals to age healthily. This has fueled the increase in men’s health supplements, with a +5% year-over-year growth from October 2023 to September 2025. Zinc and vitamin B were the leading ingredients in men’s health supplement launches, while cassia is an exciting new ingredient showing growth.
