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Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Cognitive supplement trends
Jul 2026
Innova Market Insights data indicates that cognitive supplement launches are on the rise, with 4% increase in growth from April 2021 to March 2026. This relates to consumers’ interest in improving focus, and especially brain health claims, which were gaining momentum in women’s supplement claims.
Trends in menopause supplements
Jun 2026
Innova Market Insights data indicates that female consumers take vitamins or minerals to help their hormonal health. This has also been a push for the supplement market, with +17% launches globally for supplements with menopause claims from April 2021 to March 2026. There is also an increase in the demand for menopause supplements with beauty claims.
Sleep & calm enhancers
May 2026
Consumers globally continue to prioritize mental well-being, with stress and sleep as top concerns. The market responds with a stable growth of 2% CAGR in supplement launches for insomnia and/or brain-mood health between April 2021 and March 2026.
Future of pet nutrition
Apr 2026
Innova Market Insights data indicates a 26% compound annual growth rate in global pet food launches between 2021 and 2025. According to their Top Global Trends 2026 in Pet Food, wellness is a key focus, and product attributes are driven by pet owners’ interest in clean label, health ingredients, and more.
