Innova Market Insights data indicates that from April 2019 to March 2024, nutrition products featuring collagen ingredients had an average annual growth of 10%. Europe is the leader of launches for collagen supplements and sports nutrition. The supplement category leads in launches and is also experiencing the fastest growth. Especially, the use of collagen ingredients is on the rise in concentrates.
Innova Market Insights data reveals that consumers are increasingly prioritizing skin health, with many already using supplements to support it. This growing interest is driving innovation in the beauty supplement category, which recorded 4% growth from April 2021 to March 2026. Vitamins remain the leading ingredients in new launches, while collagen peptides continue to emerge as a key area for future innovation.
According to Innova Market Insights data, women increasingly view mobility as a key pillar of healthy aging and are taking a more proactive approach to bone and joint health. This is driving growth in mobility-focused supplements and Bone Health Triangle (calcium, vitamin D3, and vitamin K2) formulations, which had a 17% CAGR from April 2021 to March 2026. This report explores women’s bone health needs across life stages and highlights key innovation opportunities in Europe.
Data from Innova Market Insights shows a 10% year-over-year increase in early nutrition product launches featuring HMOs and biotic ingredients. Baby formula and milk were the dominant subcategory, accounting for 72% of launches. Meanwhile, baby fruit products recorded the strongest growth in innovation activity. Regionally, APAC led new product developments with a 44% share of total launches.
Innova Market Insights data indicates that more than half of consumers globally find longevity very important and distinguish it from healthy aging. They also associate it with gut and immune health claims. This has driven innovation in longevity-focused functional nutrition and supplement launches from April 2021 to March 2026. There is especially strong growth in biotics, botanical and herbal supplements, as well as gender-specific supplements, all linked to longevity.
Innova Market Insights data reveals that flavor strongly influences consumers’ choices in active nutrition. New taste discovery and texture also matter when consumers are active, whether through sports or exercise. The fastest growth is in protein drinks and sports bars, where brands are moving beyond classic flavors toward more indulgent options. Berries and summer fruit are the leading flavors, while salted flavor notes offer strong growth potential.
Innova Market Insights data indicates that consumers are increasingly taking protein to improve their physical health. Protein bars and snacks, as well as powders and shakes, are the most popular forms of nutrition. Overall, there was an 11% growth in sports nutrition launches featuring protein ingredients, especially bovine collagen peptide hydrolysate, which had a rapid increase in NPD.
