Moving with the times: A new generation joint health solution for today’s consumer
The aging consumer has growing expectations of bone and joint health solutions, thanks to the mainstreaming of sports nutrition and a growing focus on active aging. According to Innova Market Insights data, food and beverage launches with a bone and joint health positioning have seen a CAGR of 17 percent between 2014 and 2018 (Global). In this space, collagen is standing out as one of the ingredients to watch.
FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) are short-chain carbohydrates found in many fruits, vegetables, grains, dairy foods and sweeteners. In some cases, these are poorly absorbed, attracting excess water and fermentable bacteria that cause the symptoms of... Read More
Brain health is a growing category for product launches, and within this space, certain botanicals are gaining recognition for their ability to provide a mental boost. Baby & toddlers remains the leading market category for brain health claims.
Dairy protein application in the food and beverages has seen a CAGR of 4 percent (Global , 2014 - 2018 ). The fastest growing market category featuring dairy proteins is sports nutrition, with 1 in 4 launches in this category containing dairy proteins.
The use of probiotics in food and beverages is on the rise across a range of market categories. Probiotics are increasingly used in bakery, sauces and seasonings, as well as soft drinks such as kombucha. Of the different probiotic ingredients, Lactobacillus acidophilus is the most frequently seen in new food... Read More
New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing category for fiber inclusion, while rice fiber is the fastest growing fiber ingredient among the new product launches... Read More
Consumers are becoming increasingly health focused, creating ample NPD opportunities for fortified food and beverages. Dairy, followed by Baby & Toddlers and Soft Drinks are the categories with the highest application of vitamin/mineral fortified new products. New product launches of fortified dairy with... Read More
The global clean label trend shows no signs of slowing down. Consumers are increasingly looking for healthy products that still deliver on indulgence. In this space, rice starch is proving itself an emerging ingredient across different clean label applications. Innova Market Insights data has shown a 10... Read More
Products featuring bone & joint health claims are on the rise, with Innova Market Insights data showing a compound annual growth rate of 13 percent between 2013 and 2017.
Food and beverages with prebiotic ingredients are on the rise, showing a CAGR of 13 percent (Global, 2013-2017).
Food and beverages with vitamin ingredients are on the rise. Often highlighted front of pack, vitamin C is the most frequently seen vitamin. The inclusion of vitamins is underscored in a vast array of product categories, ranging from bakery, soft drinks and dairy, and more.
Arla - Boundaries are blurring as sports nutrition continues to move mainstream, pushing a growing interest in proteins and convenient formats. In this space, protein bars are seeing impressive NPD.
Sports-related claims are gaining ground in mainstream food and beverages. Moreover, within in sports-related nutrition, “better-for-you” claims have increased their market penetration to 49 percent in 2017, up from 42 percent in 2013.
Sunflower oil is the most used unsaturated oil in new F&B launches tracked with a CAGR of +19.9% (Global, 2013-2017). Better-for-you claims are increasingly observed paired with unsaturated oils in F&B. New products with these claims increased with a CAGR of +11.9% (Global, 2013-2017).
One in five new product launches in the Dairy category in 2017 was a Spoonable Dairy Yogurt. Milk & Milk Drinks and Cheese – Semi-Hard & Hard are the following categories with most product launches in the same period.
The biggest market category for probiotics application globally is Dairy, followed by Baby & Toddlers and Bakery. Dairy indulgent products with probiotics are in tune with the top trend “Mindful Choices” identified by Innova Market Insights in 2018; these products embrace an holistic well-being approach.
L-Carnitine is enjoying significant growth (2017 vs 2012) of +30.6% in food & beverages with sports related claims. Further innovation is taking place as the mainstreaming of sports nutrition accelerates.
New product launches tracked with botanicals have increased over the past years and feature a positive average annual growth. Further new product development and innovation featuring botanicals is expected.