Busy consumers embrace supplements

08 Jun 2020

While differing generations have unique nutritional priorities, they share a desire to live healthy and less stressed lives. This has led many to turn to supplements as an easy way to increase nutrient intake. Mobility is a key concern, with the collagen market quickly expanding to address this demand and more.

Displaying Results for : Latest Nutrition Focus | All

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15 Jun 2024 | CABIO Biotech

Innova Market Insights data indicates a 4% average annual growth in functional ingredient NPD from April 2019 to March 2024. Supplements take 67% of launches with functional ingredients, and there is a steep growth in concentrates. Caffeine is the leading functional ingredient, but Chaga Mushroom the fastest... Read More

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01 Jun 2024 | Valio

Innova Market Insights data indicates that Europe and Asia account for two-thirds of global infant nutrition launches between April 2023 and March 2024, with Baby/formula milk remaining the top sub-category. Clean label led the launches, while plant-based infant nutrition is surging. This Nutrition Focus... Read More

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15 May 2024 | Bionap

Innova Market Insights data indicates that supplement launches for brain support are increasing rapidly, with a 14% compound annual growth rate between 2019 and 2023. Botanical/herbal supplements were the frontline of these launches. Various B vitamins are in the top ingredients, while several botanical... Read More

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15 Apr 2024 | Lactalis Ingredients

Innova Market Insights data indicates a 7% average annual growth in healthy aging product launches from 2021 to 2023. North America attributed 46% to these food & beverage launches (including supplements) with healthy aging claims in 2023. Additionally, there is a 9% growth for launches tracked with healthy... Read More

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15 Mar 2024 | KLK OLEO

Innova Market Insights data indicates a 6% average annual increase in food & beverage (including supplements) launches containing cognition health support claims from 2019 to 2023. Europe was the leader of these launches in 2023. Supplements take 65% of launches with cognitive health claims, but soft drinks... Read More

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01 Mar 2024 | Innova Market Insights

Innova Market Insights data indicates that there is a 5% year-over-year growth in global food and beverage launches with dairy-based protein from 2022 to 2023. Sports nutrition is the leading category in launches with dairy-based protein. One out of three product launches feature a protein claim, while... Read More

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15 Feb 2024 | Nexira

Innova Market Insight data indicates that sports nutrition and supplement launches with prebiotic ingredients had a 2% compound annual growth rate between October 2018 and September 2023. Europe attributed to nearly half of the launches. Inulin remains the top prebiotic ingredient used. Digestive/liver... Read More

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01 Feb 2024 | Innova Market Insights

Innova Market Insights data highlights Supplements as the frontrunner of fiber ingredient launches from October 2022 to September 2023. The most prominently highlighted health claims on Supplements & Sports Nutrition with fiber ingredients centered around immune and digestive health.  Inulin was the leading... Read More

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15 Jan 2024 | Valio

Innova Market Insights data highlights Europe as the frontrunner in baby & toddler innovations, claiming 43% of new product development (NPD) share from October 2022 to September 2023. While baby formula and milk dominated globally, baby drinks showed the most rapid growth and opportunities. Organic claims... Read More

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01 Jan 2024 | Innova Market Insights

Innova Market Insights data reveals a remarkable 28% average annual growth in global baby formula and milk enriched with human milk oligosaccharides (HMOs) across five years. Asia was the leader of these launches, with a 45% share from October 2022 to September 2023. While 2’-fucosyllactose was the most used... Read More

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01 Dec 2023 | Innova Market Insights

Innova Market Insights data indicates that supplement and sports nutrition launches with dairy-based proteins are gaining ground and have a 13% year-over-year growth rate from Jul 2021 to Jun 2023. More than half of these launches were sports powders. Whey protein isolate was the leading ingredient, but... Read More

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13 Nov 2023 | FoodChain ID

Globally, 62% of consumers pay attention to health claims or labels while purchasing a product. As a result, there is an increase in product launches with various health claims, with Europe being the leader for these launches. Free-from and diet claims take the lead, while plant-based and vegan claims surge.... Read More

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30 Oct 2023 | Morinaga Milk

Innova Market Insights data indicates a significant 15% yearly increase in the introduction of early nutrition products featuring human-residential Bifidobacteria (HRB) between 2018 and 2022. The European and APAC regions together accounted for over 84% of global early nutrition product launches. Notably,... Read More

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23 Oct 2023 | Gelita

Innova Market Insights data suggests that there has been a 7% annual growth in supplement launches featuring ingredients  where targeted release matters - from July 2018 to June 2023. Fast-release Ingredients are surging with a 21% annual growth in the five-year period, especially ashwagandha and melatonin.... Read More

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01 Oct 2023 | Innova Market Insights

Innova Market Insights data shows that Europe (44%) is the leading region for Baby & Toddler launches from July 2022 to June 2023. Baby Formula/ Milk is the leading subcategory for Baby & Toddler launches, but Baby Snacks have a 10% average annual growth from July 2018 to June 2023. Organic was the leading... Read More

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15 Sep 2023 | Biocell

Healthy aging is important to 61% of global consumers, with more than half of people surveyed noting an interest in collagen ingredients. Collagen shines as a key ingredient with an average annual growth of 17% in supplements and sports nutrition globally, from Jul 2018 to Jun 2023. Type II collagen... Read More

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30 Aug 2023 | Nutiani

Global product launches of supplements with phospholipid ingredients have grown by 14.5% from 2018 to 2022. Most launches occurred in North America (39%) and Europe (36%). Mental health and cognition-related claims for phospholipids are gaining ground, with insomnia claims growing 76% and mental acuity by... Read More

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