UK: Tesco Launches New Veg Range to Cater for Diet Trend

02 Jun 2015 --- The UK's biggest supermarket has released a range of new vegetable products, such as Cauliflower Couscous and Carrot Spaghetti, to cater for the latest diet craze, which involves eating spiralising vegetables as less calorifc replacements for carbohydrates. 

Among the most popular concepts for this diet are vegetable substitutes, such as courgette ribbons, which are created as a replacement for pasta, mash, rice, couscous, pizza bases and bread.

In response to this diet Tesco has become the first to launch a range of ready-prepared vegetable substitutes for popular carbs to go on sale across the UK.

Tesco prepared vegetable buyer Emma Bonny, said: “Creating vegetable substitutes for carbs such as potatoes, rice and pasta is really growing in popularity right now, and not just for the diet-conscious.

“Look on foodie websites and you’ll find wonderful recipes from adventurous home chefs who have spiralised and mashed their non-carb vegetables or created cauliflower breadsticks and other bread alternatives.

“It’s easy if you’ve got a decent food processor and spiraliser, but not everybody has, so we think these new ready-prepared fresh vegetable packs will provide shoppers with a simple option for lowering their carb intake.”

The three packs (courgette ribbons, cauliflower couscous and carrot spaghetti) each cost £1, and are available to buy in 235 Tesco stores across the UK. They are currently available in a 3 for 2 meal deal offer.