TSI Group’s OptiCreatine improves creatine solubility for “cleaner, smoother” formulas
TSI Group has introduced OptiCreatine, a creatine processing technology engineered to improve solubility, convenience, and versatility of flavor options across product formats.
Unlike traditional creatine monohydrate powder, which is often gritty, precipitates in the solution or is insoluble, and is associated with bloating, OptiCreatine creates a clear, stable, and sediment-free solution within 30 to 60 seconds.
TSI claims its technology “significantly outperforms” micronized and solubility-enhanced creatine products.
“We’ve taken one of the most researched sports ingredients and made it cleaner, smoother, and easier to enjoy, reducing the bloating, without grit or cloudy residue,” says Will Ji, president of the TSI Optimized Ingredients product line.
“OptiCreatine is redefining what consumers expect from creatine. Our technology eliminates such common complaints about creatine, including poor solubility and related stomach discomfort.”
Trends shaping creatine market
Using proprietary optimization techniques, TSI Group developed this technology in response to strong trends shaping the creatine market, including robust interest in women’s fitness and sports participation, aging and longevity, cognitive health, and sports performance.
The company highlights: “Today’s consumers seek better-tasting, easy-to-consume supplements in a variety of delivery formats and are willing to pay a premium for products that enhance their daily routines.”
OptiCreatine enables manufacturers to develop products in a wide range of convenient forms, including chewable tablets and gummies, effervescent pellets, granules, and pre-mixed products.
Ideal for bulk powders and innovative on-the-go formats, the ingredient’s solubility also allows for easy pairing with other active ingredients such as branched-chain amino acids, collagen, protein, glycerol, caffeine, and diverse flavorings.
“This is the next evolution of creatine. Whether it’s in a chewable, a gummy, or a ready-to-mix powder, OptiCreatine adapts seamlessly to any format,” says Ji.
“OptiCreatine is proof that innovation in legacy categories such as creatine is essential for meeting today’s evolving consumer expectations.”
