Trans Fat Free Formulation for Unilever's Country Crock Soft Spreads

29/09/06 Unilever United States has converted Shedd's Spread Country Crock regular and Country Crock Churn Style soft spreads to a trans fat free formulation. The conversion was completed in June of 2006. The company said the new trans fat free Country Crock spreads, a line that's already primarily trans-fat-free, offers important nutrition benefits to consumers while preserving the signature "country fresh taste" that millions have come to know and love.

"The Country Crock reformulation is part of our overall strategy to create great-tasting products that spread as smoothly as ever and are superb choices for health-conscious consumers," said Keith Bobier, Unilever U.S., Senior Marketing Director, Shedd's Spread Country Crock. "Our trans-fat-free Country Crock products give consumers even greater flexibility in managing their diets while allowing them to enjoy the smooth texture and taste of a high-quality, high-performing soft spread."

These new trans fat free spreads join other products in the Country Crock line which are already trans-fat-free, including Shedd's Spread Country Crock Light, Shedd's Spread Country Crock Plus Calcium & Vitamins, Shedd's Spread Country Crock Plus Yogurt, and NEW Shedd's Spread Country Crock Spreadable Butter with Canola Oil.

As the leading manufacturer of spreads in the U.S., Unilever is continuing to reduce fat, trans fat and saturated fat in its portfolio of products. The company already markets several trans-fat-free spreads. Among them are the entire soft line of "I Can't Believe It's Not Butter!," the nation's largest selling premium spread, as well as Promise, Take Control, and Brummel & Brown.