The Vitamin Shoppe launches a personalized weight management system

20 Feb 2020 --- Nutritional products retailer The Vitamin Shoppe has launched what is branded as the fitfactor Weight Management System. Inspired by consumer research and backed by The Vitamin Shoppe’s scientific formulations, the system is an easy-to-manage, integrated offering of nutritionist-recommended, quality products combined with free nutrition coaching and an online community for support and education. The move comes as industry is seeing an increased popularity of weight loss-boosting and keto-related NPD, in line with one of the most popular diets of the previous year – the ketogenic diet.

The fitfactor Weight Management System features a range of bundled and personalized product recommendations, based on individual wellness needs. Customers can shop products based on specific goals such as appetite control, increased protein consumption, or reduction in calories. The system can also be tailored to different diets like intermittent fasting, keto, or plant-based.

A simple online quiz can help those starting out on a wellness plan with personalized recommendations, or customers can simply choose a pre-defined goal or diet, all available at the company’s website.

“At The Vitamin Shoppe, we understand that everyone’s wellness goals are different, and what looks like success to one person, may not look the same for another,” says Sharon Leite, company Chief Executive Officer.

“Whether you’re following a particular nutritional regimen like keto or the Mediterranean diet, or striving for a more balanced metabolism, our new fitfactor Weight Management System brand was carefully designed to address consumers' individual needs and adapt to a variety of lifestyles,” she adds.

Scientifically formulated, personalized product assortments are the cornerstone of the fitfactor Weight Management System brand. The Vitamin Shoppe’s proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. 

Products in the fitfactor Weight Management System brand include:

• Protein Shakes: Sip your way to your weight wellness goals with support from this protein-packed shake, featuring a blend of fruits, veggies, vitamins, and minerals. It's the perfect way to stay satiated between meals and stay focused on healthy habits. Available in Chocolate, Vanilla, Cookies & Cream, and Plant-Based.

• High Protein Bars: Designed to control cravings and keep you satisfied, these high-fiber protein bars help you achieve your weight management goals in delicious flavors like Chocolate Covered Strawberry, Cookie Dough, Peanut Butter, and Cinnamon Roll. Super soft in texture, they're all naturally-flavored and sucralose-free.

• Control 360: Fire up your metabolism with this advanced nutrient matrix designed to support multiple factors that affect your weight management goals. Support calorie burning, appetite control, temporary water loss, and stress management with Sensoril Ashwagandha.

• MCT & CLA Oil: Healthy fats from MCT's support stimulant-free energy and can help fuel your weight management goals. The nutrient-rich oil includes MCTs (medium-chain triglycerides) from non-GMO, cold-pressed coconut oil, and CLA (Conjugated Linoleic Acid) from safflower oil. 

• Carnipure L–Carnitine: This clinically-studied ingredient has been found to support the conversion of fat into energy. Carnipure L-Carnitine is non-stimulant, and free from gluten, dairy, soy and nuts.

• Ultimate Apple Cider Vinegar Tablets: This potent mix combines the fermented goodness of apple cider vinegar with garcinia cambogia and superfood extracts Activeberry black currant and bilberry. It also features artichoke and ginger to support digestion. Added minerals like chromium picolinate help support healthy blood sugar.

Complementing these products, the system also offers consumers a welcoming online support and education community to help keep them on track, via the Eating Healthy with The Vitamin Shoppe group on Facebook. Additionally, free one-on-one nutrition coaching is available from The Vitamin Shoppe's Healthy Awards loyalty program via live video chat or phone. The virtual sessions include individual nutrition and supplement recommendations, and customized health guides tailored to your lifestyle, in addition to other benefits.

Edited by Kristiana Lalou

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