02 Aug 2021 --- Green tea supplier Ito En has entered the B2B space with Taiyo International to supply high-quality matcha to the food, beverage and supplement industries in North America. “Ito En traditionally focuses on direct to consumer products. This partnership now brings the high-quality Japanese ceremonial matcha produced by Ito En to other manufacturers of foods and supplements,” Scott Smith, vice president of Taiyo International, tells FoodIngredientsFirst.