Sweet Success Forms Strategic Alliance with Integrity Nutraceuticals, Makers of Cinnulin PF

18/01/07 Sweet Success Enterprises Inc, the maker of a line of delicious and innovative healthy lifestyle beverage, announced it has formed a strategic alliance with Integrity Nutraceuticals International. The alliance enables Sweet Success to utilize the wealth of scientific research that shows the efficacy and safety of Cinnulin PF a key ingredient in GlucaSafe; the Company’s diabetic friendly beverage.

“There are 20.8 million children and adults in the United States, or 7% of the population, who have diabetes,” according to the American Diabetes Association website. “There are 54 million people in the United States [18% of the population] who have pre-diabetes.”

“Given the substantial size of the diabetic market, we anticipate interest in this great-tasting and functional product will be high among consumers with diabetes,” stated William Gallagher, Chairman and CEO of Sweet Success.

This partnership coincides with the Company’s first commercial production run of GlucaSafe. GlucaSafe, with pomegranate, green and white teas and Cinnulin PF, is a delicious beverage packed with a proprietary blend of functional ingredients that the Company believes will be very appealing to the diabetic market. The beverage will be available for sale at the end of the month.

“Integrity Nutraceuticals International is pleased to partner with Sweet Success. We see this alliance as being an important part of continued effort to bring consumer awareness to the health benefits of Cinnulin PF”, said Tim Romero, Executive Vice President.

Research suggests Cinnulin PF helps maintain healthy blood glucose, body composition, blood pressure and antioxidant function. In the U.S., Cinnulin PF is the only water-soluble cinnamon extract ingredient standardized for the recognized active component in cinnamon, double-linked Type-A Polymers.

USDA Research Scientist Richard A. Anderson, PhD, CNS, FACN, has studied cinnamon for nearly 20 years. His research is integral to the USDA Creative Research and Development Agreement (CRADA) with Integrity Nutraceuticals International to further study the extract of cinnamon. “I am very impressed with the effects we are seeing with the water soluble extract of cinnamon on glucose and antioxidant function. The water soluble extract of cinnamon is an excellent candidate for a beverage that will support healthy glucose levels and antioxidant function. Consumers should see very positive effects taking the water soluble cinnamon extract” said leading expert in cinnamon research Richard A. Anderson.