Svetol Ingredient Shown to Help Achieve Goals For Fitness Enthusiasts

06 May 2014 --- For the past five years, sports nutrition has been one of the fastest growing market categories of consumer health globally. With $1.2 billion in sales in 2012, the European sports nutrition market is led by the United Kingdom, followed by Germany and Sweden.

Historically, sports nutrition consumers have been limited to bodybuilders and athletes; however, this is changing as weekend sport enthusiasts and lifestyle users are creating new market opportunities. Regardless of your athletic level, sports nutrition supplementation can provide an array of benefits including increasing workout performance and building lean body mass.

Natural ingredient Svetol by Naturex helps sports enthusiasts to achieve their goals by burning fat while decreasing fat body mass. The latest published in-vitro study shows that this unique green coffee bean extract derived from 100% premium Robusta beans increases the lipolytic activity by 124% vs. control in fat cells.

“In the latest clinical study, we already demonstrated that Svetol has a slimming action by significantly increasing the lean mass to fat mass ratio,” said Dr. Antoine Bily, R&D Director and Nutrition & Health of Naturex. “The new study explains the mechanism of action and supports its use in fat burning formulations.”

Emerging trends in sports nutrition are now driving the sector towards greater convenience and accessibility of products. Thus, sports beverages and ready-to-mix solutions, which are easy to carry and consume on the go are growing in popularity. Naturex is showcasing this market with a pre-workout mix concept containing Svetol and specifically formulated with a triple action for pre-workout. Svetol is safe and supported by published scientific studies and can be used in any food preparation and food supplements. Moreover, the ingredient is also suitable for formulations targeting athletes because it has been extensively analyzed and does not contain any substances listed on the WADA prohibited list.