Survey Finds ‘Healthy’ Brand Awareness Among Cholesterol Managers for Cognis’ Heart Choice Natural Phytosterols

Growing brand awareness can be attributed to Cognis’ market success. Last year, Cognis announced the launch of Arnold and Brownberry breads containing Heart Choice natural plant sterols. When combined with a healthy diet and exercise, the breads may help lower cholesterol up to 15 percent.

03/04/09 Name recognition for Cognis’ Heart Choice brand of natural plant sterols continues to climb past the competition at dramatic speed, according to a new survey. Among consumers interested in managing their cholesterol, 46 percent said they were familiar with Heart Choice, a 14 percent increase in just one year.  These results build on the growing awareness since the 2008 survey which found that 32 percent of consumers recognized the Heart Choice brand. In similar surveys to date, Heart Choice was rated second in awareness over all other plant sterol branded ingredients, with only Benecol having a higher consumer awareness.

Cognis Nutrition & Health, the world’s leading supplier of natural phytosterols, commissioned the Omnitel survey conducted in January 2009 by Gfk Custom Research North America.  In the nationwide poll, 1,000 males and females over 18 years of age were randomly selected to complete telephone interviews.

Growing brand awareness can be attributed to Cognis’ market success.  Last year, Cognis announced the launch of Arnold and Brownberry breads containing Heart Choice natural plant sterols.  When combined with a healthy diet and exercise, the breads may help lower cholesterol up to 15 percent. Cognis’ Heart Choice logo is prominently displayed on the front package so consumers know that their bread contains a superior source of heart healthy plant sterols.

Heart Choice is also in a broad range of nutrition bars and dietary supplements such as Natrol’s new Cholest Intercept and Iceland Health’s new Omega-3 Cholesterol Health product sold in major retailers like Rite Aid and Walgreens.