SupplySide Global 2025: TopGum set to unveil high-performance sports nutrition gummy line

At the upcoming SupplySide Global 2025 trade show (October 29–30) in Las Vegas, Nevada, US, TopGum reveals it will debut its Active Lifestyle gummy collection — a range of pioneering functional confectioneries. The series of eight formulations is designed to deliver complete “360-degree” pre- and post-workout nutrition in a convenient and tasty form.

The new range includes a high-dose creatine gummy and electrolyte chews for rapid rehydration. The line targets athletes, fitness enthusiasts, and occasional and recreational sporters.

“The new Active Lifestyle gummy range reflects TopGum’s unique ability to make the impossible possible in gummies,” says Eyal Shohat, CEO of TopGum. “While creatine and electrolytes have appeared in gummies before, they’ve rarely been delivered in truly potent, credible doses.”

“With TopGum’s proprietary technology, we set a new standard, offering efficacious levels of these core sports actives in a format that finally combines efficiency, convenience, and enjoyment.”

Increased gummy demand

Innova Market Insights data suggests that gummies were the fastest-growing format from 2020 to 2024, and are quickly becoming the go-to vehicle for active nutrition. According to TopGum, its gummies offer precise dosing, portability, and sensory appeal in one bite-sized package that balances flavor, functionality, and low sugar.

However, the company notes that accomplishing that balance in a compact gummy format demands formulation expertise, which Shohat says is an area in which TopGum excels. He adds that the company draws from its confectionery heritage and proprietary technologies to craft gummies that meet consumers’ evolving nutritional needs while being tasty and maintaining efficacy.

Furthermore, he says that TopGum’s electrolyte gummies deliver a balanced blend of sodium, potassium, magnesium, and chloride in each 7 g piece, and provide 100 mg of electrolytes per serving. The gummy is available in lemon-lime, umami watermelon, and salted cherry orange flavors to strike a balance between sweet and savory profiles.

Meanwhile, its Creapure creatine gummies provide 1,500 mg of creatine per piece, which he hails as a breakthrough in nutrient density for this format. Four gummies supply a full daily dose to support muscle power, energy metabolism, and recovery.

“Our electrolyte gummies appeal to the health-minded consumers seeking new and intriguing flavor experiences while also meeting their nutritional standards,” Jennifer Toomey, the head of new product development for TopGum USA, underscores. “We formulated these gummies to carry the highest dose-per-gram of electrolytes available on the market.”

“Four gummies provide the same electrolyte dose as a 330 ml bottle of a hydration sports beverage while still striking the perfect balance between salt and sweet notes for a fun and enjoyable flavor experience.”

Customizable Gummiceuticals platform

At the upcoming trade show, the company will also emphasize its completely customizable Gummiceuticals platform, which it says underpins its collections and enables customers to replace sugars with natural prebiotic fibers for a gut-friendly and clean label product.

Other offerings include a magnesium combo gummy and a caffeinated energy gummy powered by the company’s TopCap microencapsulation technology, which it says ensures stability, bioavailability, and a smooth release of actives.

Participants at the show can view and experience TopGum’s offerings firsthand at booth #6229.