Sun Genomics and DSM-Firmenich combine know-how in for customizable multivitamin

05 Jun 2023 --- Personalized nutrition is experiencing a boon. Within this expanding market, Sun Genomics is offering a customizable multivitamin based on the needs of individuals that can make up for deficiencies and meet desired requirements. The company states that its tailored vitamin, Floré Multi-V, harnesseses research, technology and practitioner insight to provide precise formulations.

NutritionInsight sits down with the CEO and founder of Sun Genomics, Sunny Jain, to understand more about the company’s offering and the consumer demand surrounding the personalized nutrition space.

How does Floré Multi-V differ from traditional multivitamins?
Jain: Floré Multi-V is a customizable multivitamin that sets itself apart through its innovative approach to supplementation. Unlike generic multivitamins, Floré Multi-V leverages technology and advanced research in functional medicine to provide a personalized and precise vitamin formulation.

The key differentiating factor of Floré Multi-V lies in its ability to leverage individual health profiles. Through this analysis, practitioners can gain insights into each individual’s nutrient deficiencies or requirements. Based on these personalized insights, practitioners can create a tailored vitamin formula that addresses the individual’s particular needs.

Sunny Jain, CEO and founder of Sun Genomics. Practitioners can utilize this information to custom formulate the appropriate vitamins, minerals, and plant-based extracts into a single capsule solution. In addition, each ingredient we use through this program has clinical studies performed by DSM-Firmenich as part of our collaboration.

Furthermore, DSM-Firmenich provides Floré Multi-V with a spectrum of vitamins, including vitamins A, B, C, D3, K2 and E. These vitamins are essential nutrients that our bodies need to function correctly. With the diversity of diets like Keto, Paleo, Whole30 or low FODMAP, we must consult a practitioner to ensure you are getting all your essential nutrients to support a healthy body. 

Additionally, we can procure high-quality minerals like folate, magnesium and calcium. Unique to our Floré Multi-V family of ingredients are fatty acids like omega 3, ubiquinones like coenzyme Q1 (CoQ10) and many other antioxidant ingredients.

Floré Multi-V takes personalization even further by combining the customized formulation into a single capsule format. This convenient and easy-to-take approach eliminates the need for multiple pills, reduces capsule fatigue and provides a hassle-free experience for users. In addition, it allows individuals to receive precise and targeted nutrition that aligns with their unique health profiles, ultimately optimizing their overall well-being.

What benefits does Floré Multi-V offer to healthcare practitioners and their patients?
Jain: By collaborating with healthcare practitioners, patients can gain valuable insights into their needs and health profiles by creating personalized and precise vitamin formulations. Through the expertise and guidance of healthcare practitioners, Floré can ensure alignment with the specific requirements of individual patients, enhancing their overall effectiveness.

The Floré Multi-V enables healthcare practitioners to provide their patients with tailored vitamin solutions they have not previously had access to. Floré Multi-V’s advanced technology and research in functional medicine empower them to customize formulations based on individual health profiles, addressing specific nutrient deficiencies or requirements. This approach allows healthcare practitioners to optimize patient outcomes and deliver more targeted and effective nutritional interventions.

The partnership between Floré Multi-V and healthcare practitioners strengthens the connection between precision nutrition and personalized healthcare, fostering collaboration that benefits practitioners and patients. By working together, Floré Multi-V and healthcare practitioners can enhance patient care, improve health outcomes and contribute to the advancement of the supplement industry.Sun Genomics says Floré Multi-V allows for precision nutrition that hits requirements and makes up for deficiencies.

How does the customization process work for Floré Multi-V and can you explain the steps in creating a personalized formulation?
Jain: The customization process for Floré Multi-V is designed to provide precision and personalization in creating a tailored formulation. Here’s an overview of the steps involved:

The Floré clinical program: Healthcare practitioners can access Floré Multi-V through the company’s clinical program, Floré Clinical. This program serves as a platform for practitioners to submit formulations based on their patients’ specific needs.

A custom list of ingredients: Practitioners have the flexibility to select from a custom list of vitamins, minerals and botanical ingredients. This extensive range of options allows for a highly personalized approach, ensuring that the formulation addresses the unique requirements of each patient.

The patient’s personal needs: The customization process revolves around the patient’s personal needs and health profile. Practitioners analyze the individual’s health data, including nutrient deficiencies or specific health concerns, to determine the most suitable combination of ingredients for their formulation.

A build-to-order single capsule: Once the practitioner has created the personalized formulation, Floré Multi-V is prepared as a build-to-order, single-capsule product. This means that all the selected vitamins, minerals and botanical ingredients are combined into a single capsule, streamlining the supplement intake process for the patient.

By offering a customized and build-to-order approach, Floré Multi-V aims to transform the supplement industry by providing tailored vitamin solutions. This precision-driven process ensures that each formulation aligns with the patient’s specific needs, optimizing the effectiveness and relevance of the supplement for their overall health and well-being.

When creating a customized formulation of Floré Multi-V, several types of vitamins, minerals and botanical ingredients can be included. For example, we can use vitamins D3, C, B2, B3, B7, B12 and E.

Health practitioners can help precisely customize and build each capsule to order.For botanical ingredients and antioxidants, we can use turmeric powder, omega 3s derived from sustainable algae, CoQ10, epigallocatechin gallate – a Matcha extract derived from green tea, ashwagandha, ginger and elderberry.

These examples represent a selection of the vitamins, minerals and botanical ingredients that can be included in a customized Floré Multi-V formulation. These ingredients’ specific combinations and dosage would be determined based on an individual’s health profile and particular needs, as determined by healthcare practitioners.

How does Floré collaborate with DSM-Firmenich in the development of Floré Multi-V?
Jain: Floré collaborates with DSM-Firmenich in developing Floré Multi-V through a strategic partnership that leverages the strengths and expertise of both companies. The collaboration is rooted in the shared scientific approach and commitment to clinically supported products.

Sun Genomics recognizes the position of DSM-Firmenich in the vitamin industry with its extensive portfolio of clinically-studied vitamins. This aligns perfectly with Flore’s dedication to offering products backed by robust scientific research. In addition, the partnership with DSM-Firmenich allows Sun Genomics to tap into its vast knowledge and experience in the vitamin sector, ensuring the development of high-quality precision nutrition products.

The collaboration between Floré and DSM-Firmenich builds upon their previous successful partnership in the development of Floré probiotics. This previous collaboration solidifies the synergies between the two companies and provides a strong foundation for further leveraging its vitamin expertise.

Floré can access its extensive knowledge base and experience in the vitamin industry by collaborating with DSM-Firmenich. This partnership ensures that Floré Multi-V is developed with the quality and scientific rigor, meeting the specific needs of customers. The combined efforts of Sun Genomics and DSM-Firmenich result in the creation of a product that delivers on the commitment to providing personalized and effective nutritional solutions.

By William Bradford Nichols