Smart Drinks for Smart Kids; FUZE Beverage Tackles the Fight Against Childhood Obesity

11/12/07 In an effort to keep America healthy, FUZE Beverage continues to drive the crusade to help fight childhood obesity by introducing the all new 12 oz PowerFlex plastic bottle. The new package will be available in school vending machines across the country.

"Many of our bottling partners and distributors are being proactive by placing FUZE products in high school vending machines as the nutrition requirements for students are changing. They are looking for FUZE to provide a healthy alternative. This new bottle allows us to fulfill their needs for healthy vending options," said Bill Meissner, Chief Marketing Officer of FUZE.

All of FUZE's products meet new guidelines for school beverages. FUZE's healthy infusion of vitamins and minerals help augment a student's diet by aiding immunity and nutritional well-being. FUZE's refreshingly smart beverages are reported to be the fastest growing and highest velocity product line in the premium New Age category.

"As students and faculty have become aware of the benefits of a healthy diet, including higher energy levels, they are searching for more relevant alternatives to quench their thirst. For FUZE, its multiple functionalities fill that niche," added Meissner.

FUZE offers five of its top-selling flavors in the new portable PET to high school vending machines. Flavors are:

- Green Tea
- 'Slenderize' Strawberry Melon
- 'Slenderize' Blueberry Raspberry
- 'Refresh' Peach Mango
- 'Refresh' Banana Colada