São Paulo Adopts Nestlé's Healthy Kids Program, Educating the Children of Brazil About Health and Nutrition

04 Jul 2016 --- Hundreds of thousands of children in São Paulo will benefit from the city’s first Nutrition and Food Security Plan, providing them with an important education about nutrition, healthy eating and active lifestyles.

The Nutrition and Food Security Plan, which incorporates the Nestlé Healthy Kids Program, is the first of its kind, and aims to educate school children on the importance of a balanced and healthy lifestyle.

Nestlé, who claim its Healthy Kids Program has reached 8 million children in 80 countries worldwide, employs expert teams to develop educational materials and curricula to meet the specific needs of the communities they are working in.

With rates of obesity increasing in the capital city and throughout Brazil, the program is likely to be welcomed by the São Paulo community.

A study published in 2013 showed that 57% of men in Brazil were either overweight or obese, with projections suggesting this could be as high as 95% by 2050. Females showed a slightly less morbid rate of obesity, with obesity affecting 43% of women, with potentially increasing to 52% in 2050.

by Hannah Gardiner