Reducol Used in Del Monte Heart Smart Pineapple Juice in the Philippines

Reducol has been incorporated into a variety of foods - including yoghurts, yoghurt drinks, processed cheese, milk drinks and spreads - offering consumers a variety of dietary choices to help lower their LDL cholesterol levels.

8 Dec 2009 --- Forbes Medi-Tech Inc. has announced the launch of a new pineapple juice containing the Company's proprietary cholesterol-lowering ingredient, Reducol in the Philippines. The beverage, packaged in 240ml single serving cans containing 1gm of Reducol, will be produced and distributed by Del Monte Philippines Inc., a leading manufacturer and distributor of canned fruits, juices and sauces. Del Monte Philippines Inc. is a wholly owned subsidiary of Del Monte Pacific Limited.

"With this product launch, Forbes continues to expand the breadth and number of product lines containing Reducol. Through the product roll out, we are looking forward to increased market penetration of Reducol into other countries within the South East Asia region," said Laura Wessman, Senior Vice President, Operations at Forbes.

Reducol is a unique ingredient containing plant sterols and stanols, commonly known as phytosterols, which have been clinically proven to significantly lower Low Density Lipoprotein (LDL) or "bad" cholesterol. The ingredient does not change the sensory properties of foods, and can be formulated alone, or in combination with other active ingredients, for dietary supplements.

Reducol has been incorporated into a variety of foods - including yoghurts, yoghurt drinks, processed cheese, milk drinks and spreads - offering consumers a variety of dietary choices to help lower their LDL cholesterol levels.