Improving nutrient bioavailability and absorption is crucial to meeting consumer demands for supplement efficacy. Speaking to Nutrition Insight, experts from Lubrizol Life Science, Solutex and Balchem detail challenges in ensuring active ingredients can be used by the body and how new delivery methods can enhance product purity and efficacy. Isabel Gómez, global marketing manager of Nutraceuticals at Lubrizol Life Science, says proactive consumers are “more aware than ever” of what they consume.
