Q’SAI Forms New US Division for Health Products
17 Feb 2015 --- Celebrating 50 years serving healthy lifestyles of Japanese, Q’SAI CO., LTD., announces the formation of Q’SAI USA Inc., a new United States wholly-owned subsidiary that will soon introduce American versions of health products that have become staples in Japan.
Japan-based Q’SAI CO., LTD.., is a leading health and wellness company in Japan. Its flagship product is “Aojiru,” a popular kale powder drink mixed with water. The company celebrates its 50th anniversary this year in October, coincidentally the same month as National Kale Day in the United States.
Q’SAI USA will bring US consumers scientifically-proven nutritional ingredients, beginning with a 100% USDA certified organic kale in ultra-fine powder, featuring a patented production process (Japan Patent No. 5214089). This product, named fujiKale™, was released in January 2015.
Q’SAI USA benefits from its Japanese counterpart’s commitment to scientific investigation of the effects its products has on supporting human health. For example, since there are very few published studies measuring kale attributes, Q’SAI has privately conducted several clinical trials that identify various ways squeezed kale and kale powder support a healthy life.
Q’SAI USA is led by CEO Murray Brannen who brings more than 30 years’ experience in direct marketing leadership. After managing marketing and advertising for some of the world's largest global brands including United, Northwest and America West Airlines, Murray went on to work at Guthy-Renker where he oversaw growth in their direct response category in health and wellness products. Murray’s passion for health and wellness led him to lead a marketing effort that resulted in two New York Times best-selling books, annual growth in nutraceutical sales and widespread national media exposure for the Amen Clinics. He is a graduate of the University of Southern California.
Brannen said Q’SAI USA plans to bypass the extra costs associated with retail distribution channels, so consumers can obtain Japan’s leading health products at the best prices.
“Q’SAI’s mission is to help people enjoy a healthy lifestyle, and we don’t want price to be a burden,” Brannen said. “We bring scientifically-proven nutrition, along with the convenience of ordering online or through a telephone call.”
Q’SAI Group is one of Japan’s leading health and wellness companies, producing health products, foods, ingredients and cosmetic products. According to the latest direct sales data, Q’SAI was:
• No. 1 in sales of Kale Powder (2013, Japan)
• No. 1 in Collagen-processed food direct sales (direct sales, supplement category, 2013 Japan)
(Based on the total shipment values calculated by manufacturers in 2013.)
