Product purity: Entire NOW sports range gains "Informed Sport" certification 

16 Mar 2018 --- NOW Sports – US manufacture of natural products – has invested in the detection of banned substances across its brand, which includes more than 150 sports nutrition products. The "clean" certification comes from a third party, known as Informed Sport, who have 54 years’ experience in anti-doping control.

“NOW's products already undergo extensive internal testing for identity, purity, strength and composition to ensure that what is on the label is in the bottle, but we are proud to institute the Informed Sports program for our entire sports line as an additional assurance,” says Aaron Secrist, NOW's Vice President of Quality and Regulatory Affairs.

The full line of NOW Sports’ natural sports nutrition products will be third-party certified via the Informed-Sport program to ensure product purity. This includes their protein powders, amino acids and other products for energy and endurance and mass building.

“Typically some companies have a handful of products certified but to my knowledge NOW Sports is the first to have the entire line certified. This is a noteworthy accomplishment that will give elite athletes worry-free access to the most comprehensive line of natural sports products in the world,” he adds.

The Informed-Sport certification program is a globally recognized assurance program for anti-doping in sports nutrition products, suppliers, and manufacturers.

The program certifies that every batch of a supplement product and raw material bearing the Informed-Sport logo has been tested for banned substances by LGC's world-class sports anti-doping lab. 

Importantly, professional, Olympic and collegiate athletes will be able to take the products they need to be competitive without fear of failing doping tests.