Probi Launch First FerroSorb Probiotic For Iron Deficiency

Johan Wahlqist, Director of Marketing & Sales, Consumer Healthcare at Probi, told NutritionInsight: "It is very exciting for us as an R&D company to lead in this developing field."

Probi Järn was launched in February by Probi’s partner Bringwell in pharmacies in Sweden. It is the latest addition to Bringwell’s probiotic product range. Bringwell has a 52% market share of the probiotic supplement market in Sweden, and the existing range includes products based on Probi’s platforms Probi Digestis (gastro health) and Probi Defendum (immune health).

 

The launch of Probi Järn will expand the probiotic offer, reach new target groups and strengthen Bringwell´s position in the market.

 

Probi Järn is a dietary supplement in the form of vegetable capsules containing a combination of the clinically documented lactic acid bacteria LP299V, vitamin C, folic acid and a carefully balanced amount of iron. One capsule daily together with the main meal will help meet daily iron requirements, while minimizing the amount of unabsorbed iron in the intestines. Unabsorbed iron in the intestine is associated with strong digestive discomfort.

 

Probi Järn is targeting women at risk of iron deficiency. According to WHO, about 20–30% of women of childbearing age suffer from iron deficiency with symptoms such as fatigue, shortness of breath, poor immune function and impaired cognition.

 

Great potential in a growing category
“This launch is the result of Probi’s efforts to offer the market continued development in the growing category of probiotics. Probi has long experience in probiotic research and provides scientifically proven products without compromise” says Wahlqvist.

 

The Probi FerroSorb platform
Probi FerroSorb is well documented through five clinical trials showing a significant increase of iron absorption from a meal. The consumer benefit of this groundbreaking research is an increased iron uptake while maintaining a well-functioning digestive system.

 

By increasing the uptake – not only the intake – Probi FerroSorb offers a clinically documented probiotic iron absorption concept, a completely new way of preventing iron deficiency.

 

Probi has created a strong product portfolio in the gastrointestinal health and immune system niches. Probi’s products are available to consumers in more than 30 countries worldwide.

 

Wahlqvist adds: "We have received very strong and positive feedback from Europe, US and Asian markets when presenting these results. However, as yet it is too early to state when Probi Järn will be available worldwide."