Prebiotic, aloe-infused water targets electronic music festival marketing boost

09 Aug 2018 --- Detoxwater, the prebiotic, aloe-infused water brand has announced its partnership as the exclusive enhanced bottled water for the 10th Annual Electric Zoo electronic music festival to be held in Randall’s Island Park this upcoming Labor Day in New York.

This will be the festival’s biggest year yet, featuring performers such as Kaskade, Tiësto, Alesso, and Marshmello, and Detoxwater is excited to return after partnering in 2016. As part of the partnership, Detoxwater will be on display at all tables and cabanas in the VIP areas and in the golf carts for talent and VIPs traveling in and out of that exclusive area during the three-day festival. 

Founded in 2015 by Kenneth Park, Detoxwater sources the highest-grade aloe vera ingredients available as part of their pledge to bring consumers the healthiest, best-tasting aloe-infused water. Detoxwater is a ready-to-drink beverage made with vitamins, electrolytes, and the highest quality aloe vera. Founded by Kenneth Park in 2015, Detoxwater is committed to promoting wellness from the inside out. 

With only 30 calories per bottle, Detoxwater delivers the clinically proven benefits of pure aloe juice – an ingredient known to support immune function, healthy digestion, nutrient absorption and improved skin elasticity. Certified USDA Organic, OU Kosher, vegan, and gluten-free, Detoxwater is available nationwide in six delicious flavors: Original (Lychee & White Grape), Mangaloe (Mango), Piñamint (Pineapple & Mint), Appleberry (Apple & Raspberry), Peachberry (Peach & Blueberry), and Cryptokiwi (Kiwi and Cucumber).

Spokesperson John Filizzola confirmed to NutritionInsight that So Detoxwater has over 4,000 accounts right now, the bigger ones being Kroger, Ralph’s, Wegmans and ShopRite.

He confirmed that aloe is the prebiotic component of the beverage. “Aloe is perfect for hydration, digestion, and healthy skin, and Detoxwater sources the highest-quality and best-tasting aloe,” he states.

Electric Zoo is one of the most anticipated festivals of the year without a doubt. But with high summer temperatures, humidity, and alcohol consumption, you shouldn’t overlook the importance of hydration,” Park commented. “New York is our home base, and a market that has been particularly receptive to Detoxwater since its launch. We are thrilled to be back at Ezoo this summer to help further our mission to make Detoxwater the go-to choice for hydration all year round."
 
Throughout the first half of 2018, the company has seen its distribution footprint expand over 150% and now includes prominent retailers such as Kroger, Ralph’s, King Soopers, QFC, Wegmans, H-E-B, ShopRite, Rouses Supermarkets, select number of 7-Elevens and many other independent retail outlets in its key markets such as New York, Los Angeles, Boston and Washington DC/Baltimore.
 
In June 2018, Detoxwater announced an initiative to expand their presence in the world of entertainment and sports through various high-profile partnerships with top television programs, award shows, and music festivals.