POWERBAR PRIA hits the market

14/04/05 PowerBar announced it has expanded its PRIA women's nutrition product line with POWERBAR PRIA COMPLETE NUTRITION -- a new offering of nutrient-dense bars and shakes specifically formulated for women. Providing a balanced blend of carbohydrates, protein and essential vitamins and minerals to help women meet their nutritional needs, the POWERBAR PRIA COMPLETE NUTRITION line delivers 40 to 50 percent of women's recommended daily value of calcium, with 170 calories and low sugar levels. The line consists of three tasty, crispy-textured bars and two indulgent and satisfying shakes, and will be available nationwide in spring 2005.

Fortified with calcium, five to seven grams of fiber and more than 20 vitamins and minerals, the 170-calorie POWERBAR PRIA COMPLETE NUTRITION bars and shakes are formulated in alignment with the new guidelines and provide convenient solutions for women looking for practical ways to incorporate the USDA's nutritional recommendations into their lifestyle.

Designed to be consumed any time of day as a nutritious and satisfying meal replacement or snack option, the POWERBAR PRIA COMPLETE NUTRITION shake is an indulgent-tasting, 170-calorie drink created with specific nutrition for women. It provides a balanced blend of carbohydrates, protein, and 21 vitamins and minerals, including 28 percent of the recommended daily value of fiber and 50 percent of the recommended daily value of calcium, and is free of trans fats and artificial flavorings. The POWERBAR PRIA COMPLETE NUTRITION shake offers 50 percent less sugar, more fiber and fewer calories than the leading regular weight loss shake.

The new POWERBAR PRIA COMPLETE NUTRITION bar combines great taste with a balance of carbohydrates, protein, and 23 essential vitamins and minerals designed to meet women's specific nutritional needs. Each 170-calorie bar provides 40 percent of the recommended daily value of calcium, five grams of fiber and 11 grams of protein. Compared to current leading everyday nutrition bars, PRIA COMPLETE NUTRITION bars offer 25 percent less sugar.