Plantextrakt Concept Draws Interest at Vitafoods

SUPERHERBS combines a unique taste experience with a broad spectrum of positive additional benefits – while maintaining or even lowering the costs involved

26 May 2010 --- The new product concept of the Martin Bauer Group (Business Unit Plantextrakt) attracted a great deal of interest among the trade visitors at the Vitafoods in May 2010. SUPERHERBS combines a unique taste experience with a broad spectrum of positive additional benefits – while maintaining or even lowering the costs involved

"A fantastic taste and valuable additional benefits these are the two most important building blocks for the success of products in the food and beverage industries," Oliver Hehn, Product Manager at Plantextrakt, explains. "We have developed a product concept that satisfies both requirements in an ideal manner with SUPER¬HERBS. New combinations of juice and herbs, in particular, enable products containing herbal extracts to be positioned at a higher level and advertised to a better extent while maintaining or even lowering the costs involved." Visitors to the Martin Bauer Group's stand at the Vitafoods in Geneva between 18th and 20th May 2010 received detailed information about the many advantages of SUPERHERBS.

Interested visitors were able to take a try some examples of the beverage recipes for on the booth. But it was not only the unique taste experience of the SUPERHERBS that convinced the trade public, whose interest was also captivated by the multifarious, health-promoting benefits of herbal extracts. "Consumers are now not only demanding products that taste good," reports Oliver Hehn. “The factor ‘supporting well-being’ plays an increasingly significant role”. The herbal extracts in SUPERHERBS have high antioxidant potential. The "Pomegranate-Grape Seed Yoghurt Drink" from the SUPERHERBS product range, for example, is not merely a refreshing, pleasantly tasting yoghurt drink containing pomegranate and grape seed extracts. It also has an ORAC score of 8,700 points per litre, which means that the yoghurt drink has almost ten times the antioxidant potential of a conventional orange fruit drink.

"In the course of the discussions that were held during the trade fair, we were able to show manufacturers how they can use SUPERHERBS to meet the special requirements of their customers," Oliver Hehn explains. "The manufacturers were particularly interested to discover that herbal extracts will enable them to distinguish themselves from their competitors and achieve even greater success in the market." This is because a variety of taste nuances can be achieved by combining different natural herbal extracts in clever and unusual ways.