Orafti to present nutrition nirvana

27/05/05 Orafti has reported that its IFT Expo 2005 booth will focus on helping its customers who want to deliver a higher level of healthy balance in their products. They will share enlightening information about how Orafti’s functional fiber ingredients can lead food and beverage formulators to material enrichment by creating new and exciting products to appeal to savvy, health-conscious consumers.

Orafti will feature the results of their most recent national consumer research as well as serving some exciting new products using their all natural inulin and oligofructose to promote better digestive health, add fiber to American diets, and enhance calcium absorption for optimal bone health, among many other health benefits in demand by American consumers.

A leader in clinical research as well as nutritional science, Orafti continues to invest in research to stay on top of what today’s consumers want. The insights gained reveal that consumers are seeking healthier, natural products that offer great taste but only when in harmony with good nutrition. Consumers still want less fat, sugar, carbs and calories – but now they expect it in concert with all-natural, and free of potentially-harmful ingredients or health compromising formulation processes.

Orafti says that it can help strike this perfect balance through a range of appealing new products and revealing marketing messages – bringing their own breed of nutritional nirvana to many forward-looking manufacturers.

www.orafti.com