ORAFTI Focuses on BENEO’s Lifelong Prebiotic Nutrition

12/06/07 A lifetime of better digestion, stronger natural defenses, weight loss and weight control, special advantages to women’s and children’s health, and an enhanced sense of personal well being at any age: these are chief among the revolutionary prebiotic claims available to manufacturers who include BENEO ingredients in their product formulations. This is the message behind ORAFTI’s booth at IFT Annual Meeting & Food Expo 2007 (Booth 4852), which focuses on the wide range of industry-leading prebiotic applications made possible by BENEO.

Tempting prebiotic products presented for sampling will include yogurt and fruit combinations as well as soymilk, bakery goods such as bread and cookies, and even prebiotic water, H2ORAFTI. While the benefits of these kinds of products are many (with more being researched all the time), ORAFTI will put particular emphasis on BENEO’s prebiotic health effects, which go well beyond conventional expectations of ‘good digestion.’

ORAFTI’s booth will feature three stations, each examining BENEO’s prebiotic benefits for different age groups, beginning with a reduced risk of infant diarrhea, constipation and intestinal infections, as well as moderation of symptoms such as vomiting and fevers – benefits that every child and every parent could appreciate. In adults, the clinically proven advantages of a diet including BENEO center on improved digestive function, improvement on the bodies natural defenses, enhanced mineral absorption (calcium and magnesium), and an improvement in general well-being and comfort. BENEO has even been shown to reverse signs of digestive aging as we get older, for an overall better quality of life, later in life.

Most importantly, the health-benefit claims of BENEO are all substantiated by rigorous research. As Joe O’Neill, Executive Vice President of Sales and Marketing for ORAFTI Active Food Ingredients in the USA explains “Current clinical results are always a major part of ORAFTI’s IFT presentations. In addition to evidence of the important health claims BENEO offers to manufacturers investing in infant nutrition and children’s health – prebiotics have an important role to play in healthy nutrition and convey health and wellness benefits through improved digestive efficiency.”

The ORAFTI booth will also detail how they and their products can assist food and beverage manufacturers in achieving marketing success, by offering new, appealing and exciting products along with validated structure/function claims to go with them. And these are things guaranteed to appeal to today’s health-conscious consumers – a demographic that is growing every day.