ONC wins petition for an Excellent Source Nutrient Content Claim
The new ruling means that companies can place certain claims on their packaging such as An Excellent Source of Omega-3 EPA and DHA, High In Omega-3 EPA and DHA or Rich In Omega-3 EPA and DHA.
The new ruling means that companies can place certain claims on their packaging such as An Excellent Source of Omega-3 EPA and DHA, High In Omega-3 EPA and DHA or Rich In Omega-3 EPA and DHA.
Until now food manufacturers were only able to use the nutrient content claim for an excellent source with DHA. While DHA is an extremely important nutrient, companies were limited in their ability to differentiate to consumers that their foods contain both EPA and DHA.
Ian Lucas, Executive Vice President of Global Marketing at ONC, said, “Being able to differentiate food products with both EPA and DHA means that food companies can create a source of strategic competitive advantage because their products contain more value than just DHA alone.”
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