Protecting infant health: Coalition calls for tougher baby food standards

Health experts and child welfare organizations are urging the UK government to impose tighter controls on commercial baby and toddler foods following alarming new research from Leeds University. Featured in BBC Panorama’s recent exposé, “The Truth About Baby Food Pouches,” the study highlights that many products marketed as nutritious are, in fact, high in sugar and low in essential nutrients.

Nutrition Insight recently spoke with several companies named in the report.

However, the Obesity Health Alliance (OHA), along with a coalition of forty leading health and childcare groups, is now formally petitioning the Secretary of State for Health and Social Care to introduce mandatory sugar limits for baby and toddler foods, end the promotion of unnecessary follow-on and growing-up milk, and enforce clearer marketing and labeling standards.

The OHA asserts that government data indicate that between entry into the school system and 6th year, more children are shifting from a healthy weight to overweight or obese, with the greatest increases in the most deprived areas.

“The evidence is clear — children’s health is being compromised from the very start of life,” says Katharine Jenner, the OHA’s director. “Given industry has failed to act voluntarily, it’s now time for government intervention to protect the next generation and grant every child a healthier start.”

Public supports

According to the OHA, a recent poll commissioned by the alliance shows strong public backing for these measures, with 75% of British adults supporting a ban on high-sugar baby and toddler food.

The OHA states that current regulations do not address the unique vulnerabilities of infants and young children. This is despite recent policy advances — such as the 9:00 p.m. watershed on junk food advertising, planned restrictions on multi-buy promotions, and the proposed extension of the Soft Drinks Industry Levy.

Moreover, the OHA says parents of babies and toddlers continue to encounter pervasive marketing for ultra-processed snacks, drinks, and follow-on formulas that clash with public health guidance on breastfeeding and early nutrition. The coalition argues that without specific safeguards targeting the baby food sector, manufacturers will maintain practices that prioritize sales over child health.

The coalition warns that unless the UK government acts swiftly to strengthen the regulatory framework, today’s youngest generation may face worse health outcomes than their parents. They call on ministers to deliver on the promise of creating the healthiest generation ever by placing children’s well-being above industry interests and establishing a clear path to healthier starts in life.

“From the moment they’re born, babies are bombarded with sugary, highly processed foods,” Jenner stresses. “It’s fueling a health crisis that starts in infancy and is almost impossible to undo later in life — ignoring the issue is no longer an option.”