Ocean Nutrition Canada Enters Strategic Alliance with Wilmar International
Wilmar is Asia’s leading agribusiness, and a global leader in Omega-3 foods. The collaboration between these two market giants has resulted in the launch of Wilmar’s new Arawana 3A+ premium cooking oil containing MEG-3 fish oil.
12/15/2010 --- Ocean Nutrition Canada Limited (ONC), the world’s largest Omega-3 EPA/DHA solutions provider, and supplier of MEG-3 brand Omega-3 EPA/DHA (eicosapentaenoic acid/docosahexaenoic acid) ingredients, has entered into an exclusive long term strategic agreement with Wilmar International Limited (Wilmar), based in Singapore. Wilmar is Asia’s leading agribusiness, and a global leader in Omega-3 foods. The collaboration between these two market giants has resulted in the launch of Wilmar’s new Arawana 3A+ premium cooking oil containing MEG-3 fish oil.
Ocean Nutrition Canada congratulates Wilmar on the exciting launch of Arawana 3A+ premium cooking oil, which offers the added health benefits of Omega-3 EPA/DHA from the most trusted source MEG-3 fish oil. According to a national survey conducted by the Ministry of Health of the People’s Republic of China, the average daily intake of EPA/DHA of Chinese residents is only 37.6 mg/day. This daily intake is less than 25% of the EPA/DHA level accepted by the United States Institute of Medicine (IOM), and less than 10% of the intake recommended by the International Society for the Study of Fatty Acids and Lipids (ISSFAL). Due to this deficiency in the Chinese diet, Wilmar, in association with the Chinese Nutrition Society (CNS), is launching Arawana blended oil enriched with MEG-3 fish oil. Arawana 3A+ premium cooking oil is a blended vegetable oil product that contains sufficient Omega-3 to help Chinese consumers meet IOM Omega-3 intake recommendations. EPA and DHA are important nutrients that help support and maintain the normal function of the brain, heart, and body. The product is widely distributed in China and is available at supermarkets and traditional markets throughout the country.
In 2009, Arawana brand cooking oil was recognized by the World Brand Laboratory as one of “China’s 500 Most Valuable Brands”. Adding the goodness of EPA/DHA into a well-established Chinese household staple is a progressive decision for the market leader. This innovative application enables Chinese consumers to conveniently supplement their everyday diets with healthy Omega-3 EPA/DHA everyday in a convenient way.
“Partnering with Ocean Nutrition Canada is strategically important because they offer not only the most highly trusted source of Omega-3 EPA/DHA, but also superior service, and on-going support. We continue to invest and expand our manufacturing and distribution infrastructure, and this alliance is a significant long-term exciting endeavour for both parties,” said Mr. Lee, Chairman of Yihai Kerry Foodstuffs Marketing Co., Limited, a wholly owned subsidiary of Wilmar International.
Martin Jamieson, President and CEO of Ocean Nutrition Canada Limited, said, "We are thrilled to partner with Wilmar International, one of the world's great food companies." Jamieson continued, “Ranking 300th in Fortune Magazine’s 2009 Fortune Global 500 companies, speaks volumes of Wilmar’s significance to the global food industry. Not only do they offer superior products, Wilmar management and staff are dedicated and innovative. We look forward to what the future holds in this partnership – providing consumers with healthy, high-quality products."
