NZJBA promotes kids juice guidelines
To help parents make sensible choices about their children’s intake of juices.
12/07/05 The New Zealand Juice and Beverage Association (NZJBA) has adopted a set of guidelines to help parents make sensible choices about their children’s intake of juices.
According to Executive Director Bronwen Bartley, there is some confusion among parents about the suitability of juice as a drink for young children and the NZJBA is hoping to provide a united message from all of its members.
The Association recommends that caregivers set limits around the amount of juice, along with all types of food or drink, to avoid excessive consumption. It acknowledges that by drinking juice while eating, sufficient saliva can be generated to help wash fruit sugar and acid away.
A full version of the NZJBA Tips for serving Juice to Children and Young People is available on the website www.nzjba.co.nz The site also contains nutrition information and advice about all types of beverages from various manufacturers of non-alcoholic drinks.
The New Zealand Juice & Beverage Association (NZJBA) represents the manufacturers of New Zealand's juice, carbonated soft drink and bottled water brands, and their suppliers. The NZJBA acts as a forum to discuss issues of concern and interest to the industry, as a lobby group, and as an advocate for consumer education on health & nutrition issues.
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