19 Jul 2023 --- The packaging industry is increasingly affected by the global consumer trend toward health awareness. This growth is encouraging packagers, designers and manufacturers to focus on optimized nutrition packaging designs. According to Innova Market Insights, nutraceutical product launches tripled between 2017 and 2021. Meanwhile, Europe had the most nutraceutical launches in this period, making up 42% of the market share. The leading subcategory was sports powders, followed by botanical and herbal supplements, vitamins, minerals, sports bars, hair, skin and nails.
